GitLab
SaaS
LeadMarketingCampaignsManager
Neural analysis suggests this role is
optimal for Lead candidates.
“Lead Marketing Campaigns Manager at GitLab. Skills: Marketing Campaigns Management, Global Campaign Strategy, Product-Led Growth, Customer Expansion, Upsell Motions, Marketing Function Operating Model Evolution. Define the next operating model for GitLab's Global Campaigns function. Build frameworks, playbooks, and measurement models for the campaigns organization”
What You'll Achieve.
Increase developer productivity; Improve operational efficiency; Reduce security and compliance risk; Accelerate digital transformation; Drive product-led growth and expansion revenue globally; Prove out the evolved operating model through upsell and expansion campaigns; Achieve highest return on campaign dollars
Industry & Context.
Solve complex problems
What They're Looking For.
Must Have
Deep B2B SaaS marketing experience, Track record of leading integrated campaign strategy for product-led growth, customer expansion, or upsell motions, Experience operating globally, Track record of building or scaling campaigns across multiple regions, Partnering effectively with regional GTM teams, History of leading ambiguous, multi-quarter initiatives end to end, Proven ability to influence Product, Growth, Sales, and Marketing leaders at the VP and C-level, Analytical depth combined with budget ownership, Hands-on use of attribution modeling, incrementality testing, cohort analysis, and funnel diagnostics to guide campaign investment decisions and reallocate spend toward what's working, Technical fluency with developer, DevOps, or platform engineering audiences, Ability to translate technical value into campaign strategy that resonates, Experience setting standards for a marketing function, Mentoring senior individual contributors, Raising the bar on strategic quality, Fluency working across modern marketing automation, CRM, and analytics stacks such as Marketo, Iterable, and Salesforce, applied to measurement and experimentation rather than execution
Nice to Have
Experience in DevOps, developer tools, or open source ecosystems, A background that spans product marketing, growth, and lifecycle marketing, Having been a key contributor on a prior team that strengthened how its campaigns function operated
What You'll Do.
Define the next operating model for GitLab's Global Campaigns function
and measurement models for the campaigns organization
Own the strategic direction for GitLab's global upsell and expansion campaign portfolio
Partner with Product Growth
and Revenue leadership to shape expansion strategy
Partner with Regional Campaigns
and international GTM leaders to ensure global campaigns are designed for regional activation
Lead high-visibility integrated campaigns
and budget strategy for expansion campaigns
Set the bar for technical and strategic quality across the team
Represent Global Campaigns in executive forums
How You'll Work.
Team & Collaboration
Partner closely with Product, Growth, Sales, and Marketing leadership; Partner with Regional Campaigns, Localization, and international GTM leaders; Partner with Product Growth, Product Marketing, Sales, and Revenue leadership; Collaborating with industry leaders; Partnering with Product and Growth; Partnering with Regional Campaigns
Communication Scope
Translating performance into clear business narratives
Process & Methodology
Leading ambiguous, multi-quarter initiatives end to end, From identifying the opportunity through execution, measurement, and iteration
Full Job Description
GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster. The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software. *Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab. An overview of this role This is a defining moment for GitLab's Global Campaigns function. As a Staff Marketing Campaigns Manager, you'll help shape the next chapter of how global campaigns are planned, run, and measured at GitLab, evolving the operating model for the function and proving it out through GitLab's most strategically important campaign motion: upsell and expansion. You'll partner closely with Product, Growth, Sales, and Marketing leadership to shape how the company drives product-led growth and expansion revenue globally, and you'll set the strategic and operational standards the broader campaigns organization runs on. Th
Applying for this Lead Marketing Campaigns Manager role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Greenhouse
- Create a Greenhouse profile before applying — it saves time across multiple applications.
- Upload your resume as a PDF; the parser handles it better than Word.
- Answer all knockout questions carefully — wrong answers auto-reject before a human sees you.
- Enable email notifications to track application status in real time.
ANONYMOUS · UNFILTERED
What do employees actually say about GitLab?
Real rants from real employees. Read before you apply.