LeadMarketingAnalyst,GrowthMarketing

ABOUT STRAVA Strava is the app for active people. With over 180 million athletes in more than 185 countries, it’s more than tracking workouts—it’s where people make progress together, from new habits to new personal bests. No matter your sport or how you track it, Strava’s got you covered. Find your crew, crush your goals, and make every effort count. Start your journey https://www.strava.com/subscription with Strava today. Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward. ABOUT THIS ROLE The Marketing Analytics team powers the decisions that drive Strava's user growth and retention. We sit at the intersection of data and strategy, partnering across marketing, product, and finance to accelerate learning, make data-informed decisions, and define data-inspired solutions to fuel the growth of Strava’s platform. In this role, you will be the analytics lead for Strava's retention and product marketing functions, bringing rigor and strategic insight to lifecycle campaigns, user engagement, user retention and marketing-led initiatives. You'll work closely with lifecycle marketers, growth marketing, product marketing, and finance teams to define the right metrics, build measurement frameworks, and translate data into decisions that impact how millions of athletes experience Strava. We follow a flexible hybrid model that translates to more than half of your time on-site in our San Francisco or New York office — three days per week. WHAT YOU’LL DO: - Own the analytics strategy for retention marketing and product marketing, including defining KPIs, building measurement frameworks, and translating outputs into actionable recommendations for key stakeholders. - Partner with product and lifecycle marketers to design and evaluate A/B tests and experiments across email, push, and in-app channels, ensuring rigorous incrementality measurement. - Build and maintain dashboards and reportin