Qonto

Financial Services

LeadMarketingAccountants

€75–105k ~AI est. Paris, France FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Lead candidates.

The Brief

“Lead Marketing — Accountants at Qonto. Skills: GTM strategy, Accountant marketing, Acquisition levers. Own GTM strategy for Accountants segment. Define positioning and messaging”

What You'll Achieve.

Measurably grow Accountant Hub users within 6–12 months; Deliver measurable business impact; Increase inbound reach; Directly contribute to Channel's business targets

Industry & Context.

Financial Services
Problems you'll solve

Think in systems; Make complex market dynamics accessible

What They're Looking For.

Must Have

7-10+ years B2B marketing, Accounting ecosystem expertise, Senior B2B marketing track record, Cross-functional leadership, Acquisition strategy fluency, Strategic autonomy, AI curiosity

Nice to Have

SaaS or Fintech experience, Vertically specialised segments experience

What You'll Do.

Own GTM strategy for Accountants segment

Define positioning and messaging

Define acquisition roadmap

Grow Accountant Hub users

Orchestrate cross-functional marketing

prioritisation rituals

Activate new acquisition levers

Identify and launch high-impact initiatives

Increase inbound reach

Contribute to Channel's business targets

Challenge and elevate central teams

Bring accounting vertical knowledge

Shape Qonto's long-term positioning

Stay ahead of industry trends

How You'll Work.

Team & Collaboration

Cross-functional marketing teams; Central teams; Acquisition Centres of Expertise; VP/Director level stakeholders

Communication Scope

Thought-leadership; Presentations

Process & Methodology

Roadmap development, Prioritisation

Full Job Description

## Description Our mission and customers: We are creating the freedom for SMEs to succeed by delivering Europe's leading finance workspace with banking at its core, augmented by financial tools. We are proud to be rated 4.8 on Trustpilot, based on 55,000+ reviews. Our culture puts customer satisfaction at the core of what we do, as proven by our Net Promoter Score of 75. Our journey: Founded in 2017 by Alexandre and Steve, Qonto has grown to 1,600+ Qontoers serving over 600,000+ customers across 8 European countries. We have been profitable since 2023, and we are just getting started. Our beliefs: We hire for skills and potential. With 80+ nationalities, 45% women, of which 56% of women in our leadership team, diversity isn't a program; It's who we are. We've built a discrimination-free hiring process because the best teams are built on merit. AI at Qonto: AI is deeply embedded in how we work (here) - Every Qontoer gets unlimited access to the best AI tools. We want people who experiment without waiting for permission, push AI beyond the obvious, know when to trust it, and when to question it. ------------------------------------------------------------------------------------------------------ Join us as Lead Marketing — Accountants Channel to own Qonto's go-to-market strategy for one of France's most strategic B2B verticals: the accounting profession. Your mandate: strengthen Qonto's credibility in this ecosystem, grow Accountant Hub acquisition, and deliver measurable business impact. You will report to Madeleine, Head of Marketing France, and work closely with Charles Macaire, Director of the Accountant Channel. ➡️ What you'll do Own the GTM strategy for the Accountants segment: Define positioning, messaging, and acquisition roadmap — with the goal of measurably growing Accountant Hub users within 6–12 months. Orchestrate cross-functional marketing: Coordinate SEO, SEA, Website, Brand, CRM, Content, and Events teams to build a consistent, high-impact presence in

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