Qonto
Financial Services
LeadMarketing—Accountants
Neural analysis suggests this role is
optimal for Lead candidates.
“Lead Marketing — Accountants at Qonto. Skills: GTM strategy, Accountant marketing, Acquisition levers. Own GTM strategy for Accountants segment. Define positioning and messaging”
What You'll Achieve.
Measurably grow Accountant Hub users within 6–12 months; Deliver measurable business impact; Increase inbound reach; Directly contribute to Channel's business targets
Industry & Context.
Think in systems; Make complex market dynamics accessible
What They're Looking For.
Must Have
7-10+ years B2B marketing, Accounting ecosystem expertise, Senior B2B marketing track record, Cross-functional leadership, Acquisition strategy fluency, Strategic autonomy, AI curiosity
Nice to Have
SaaS or Fintech experience, Vertically specialised segments experience
What You'll Do.
Own GTM strategy for Accountants segment
Define positioning and messaging
Define acquisition roadmap
Grow Accountant Hub users
Orchestrate cross-functional marketing
prioritisation rituals
Activate new acquisition levers
Identify and launch high-impact initiatives
Increase inbound reach
Contribute to Channel's business targets
Challenge and elevate central teams
Bring accounting vertical knowledge
Shape Qonto's long-term positioning
Stay ahead of industry trends
How You'll Work.
Team & Collaboration
Cross-functional marketing teams; Central teams; Acquisition Centres of Expertise; VP/Director level stakeholders
Communication Scope
Thought-leadership; Presentations
Process & Methodology
Roadmap development, Prioritisation
Full Job Description
## Description Our mission and customers: We are creating the freedom for SMEs to succeed by delivering Europe's leading finance workspace with banking at its core, augmented by financial tools. We are proud to be rated 4.8 on Trustpilot, based on 55,000+ reviews. Our culture puts customer satisfaction at the core of what we do, as proven by our Net Promoter Score of 75. Our journey: Founded in 2017 by Alexandre and Steve, Qonto has grown to 1,600+ Qontoers serving over 600,000+ customers across 8 European countries. We have been profitable since 2023, and we are just getting started. Our beliefs: We hire for skills and potential. With 80+ nationalities, 45% women, of which 56% of women in our leadership team, diversity isn't a program; It's who we are. We've built a discrimination-free hiring process because the best teams are built on merit. AI at Qonto: AI is deeply embedded in how we work (here) - Every Qontoer gets unlimited access to the best AI tools. We want people who experiment without waiting for permission, push AI beyond the obvious, know when to trust it, and when to question it. ------------------------------------------------------------------------------------------------------ Join us as Lead Marketing — Accountants Channel to own Qonto's go-to-market strategy for one of France's most strategic B2B verticals: the accounting profession. Your mandate: strengthen Qonto's credibility in this ecosystem, grow Accountant Hub acquisition, and deliver measurable business impact. You will report to Madeleine, Head of Marketing France, and work closely with Charles Macaire, Director of the Accountant Channel. ➡️ What you'll do Own the GTM strategy for the Accountants segment: Define positioning, messaging, and acquisition roadmap — with the goal of measurably growing Accountant Hub users within 6–12 months. Orchestrate cross-functional marketing: Coordinate SEO, SEA, Website, Brand, CRM, Content, and Events teams to build a consistent, high-impact presence in
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