Welo
Lead,MarcomCampaigns
Neural analysis suggests this role is
optimal for Senior candidates.
“Lead, Marcom Campaigns at Welo. Skills: Marcom Campaigns, Brand strategy, Campaign execution, Customer communication, Brand positioning, Integrated multi-channel campaign development, KPI monitoring and analysis, Budget management, Problem-solving. Develop 360 communication strategies with multiple touchpoints to promote different programs or products to customers.. Act as the voice of the customer, influencing the customer journey and ensuring alignment with business priorities and brand object”
Industry & Context.
Evaluate and solve problems that may arise during project realization by providing creative solutions.
What They're Looking For.
Must Have
Acute strategic skills, communication skills, both written and verbal, with proficiency in presentation delivery, ability to influence stakeholders and drive collaboration across diverse teams, Excellent multitasking and project management skills, capable of handling multiple initiatives simultaneously, Passion for the customer experience, understanding the importance of branding and different touchpoint sequences, Curiosity, positivism, professionalism, customer service approach, data-driven, creativity, interpersonal skills, meticulousness, rigor, resourcefulness, Intrapreneur mindset - think like a start-up, Active learner with a curiosity for new technologies and ways of doing, business creativity, Ability to work remotely, 7+ years of relevant experience, Proven expertise in marketing and brand and strategy, with a focus on delivering results., Proven experience leading end to end 360 brand campaigns in tandem with creative and media agencies.
Nice to Have
Experience in telecommunications is an asset., Experience working with a digital brand and in an agile environment is a plus.
What You'll Do.
Develop 360 communication strategies with multiple touchpoints to promote different programs or products to customers.
Act as the voice of the customer
influencing the customer journey and ensuring alignment with business priorities and brand objectives.
and execute quarterly campaigns (end to end) to support acquisition and brand building KPIs.
Manage and build customer base initiatives to develop end-to-end customer communications that are engaging
and aligned with marketing and product strategies while maintaining consistency with the brand across all channels.
Support and implement a brand strategy and narrative that drives differentiation
leveraging brand health tracking to ensure alignment with business goals and brand positioning in close collaboration with the brand team.
Lead and coordinate all aspects of integrated multi-channel campaign development from briefing to execution
and teaming closely with the squad (marketing
and customer experience)and partner agencies to deliver on-time
Monitor Key Performance Indicators (KPIs): Track and analyze performance metrics to gauge the effectiveness of acquisition and communication efforts
culminating in post-campaign reports with actionable insights and learnings
built in collaboration with media and performance teams.
Work closely with media partners and performance & insights teams to optimize brand and campaigns.
Ensure integration of acquisition campaigns with the overarching plan for the brand
Identify and prioritize target audience needs by segments and markets
focusing on key value drivers and competitive differentiators.
Work closely with the brand team and social media lead to ensure communications consistency.
Keep up to date with market developments
new trends in advertising
in social media and in branding
consumer insights and competitor strategies. Have an exceptional grasp on current events and news
and an understanding of their impact on welo’s communication strategy.
Plan the annual advertising budget
closely monitor the budget in collaboration with the finance department to reach business objectives and optimize ROI
and maintain meticulous oversight of daily expenditures.
Evaluate and solve problems that may arise during project realization by providing creative solutions.
Ensure project scope and timelines are met
resolving issues and escalating when necessary.
Building project plans
tracking documents and campaign frameworks to effectively manage brand and acquisition programs
inform and keep project team members organized.
How You'll Work.
Team & Collaboration
Drive collaboration across diverse teams; Teaming closely with the squad (marketing, social media, media, product, marketing automation, web, and customer experience) and partner agencies; Collaboration with the brand team; Collaboration with media partners and performance & insights teams; Collaboration with the finance department; Collaboration with project team members
Communication Scope
Communication skills, both written and verbal, with proficiency in presentation delivery
Process & Methodology
Excellent multitasking and project management skills, capable of handling multiple initiatives simultaneously, Building project plans, Tracking documents, Campaign frameworks, Ensure project scope and timelines are met
Full Job Description
Our culture lifts you up—there is no ego in the way. Our common purpose? We all want to win for our customers. We aim to always be evolving, dynamic, and ambitious. We believe in the power of genuine connections. Each employee is a part of what makes us unique on the market: agile and dedicated. ## Time Type: Regular ## Job Description : We don’t do "business as usual". At welo, we’re building a brand that’s singular, magnetic, and unapologetically honest. We’re looking for a strategic powerhouse to lead our Marcom & Brand campaigns and play a key role in Brand strategy, someone who knows that in a world of noise, clarity is the only thing that wins. You’ll be the one bringing our brand to life through campaigns that actually mean something and storytelling that hits different. You aren't just "managing" things, you’re executing integrated campaigns that drive real results and bring our key brand attributes to the next level. We need a smart brain for strategy, a sharp eye for creative and someone who thrives in a fast-paced agile environment, without breaking the vibe. **_WHAT YOU’LL DO_ ** * Develop 360 communication strategies with multiple touchpoints to promote different programs or products to customers. * Act as the voice of the customer, influencing the customer journey and ensuring alignment with business priorities and brand objectives. * Plan, manage, and execute quarterly campaigns (end to end) to support acquisition and brand building KPIs. * Manage and build customer base initiatives to develop end-to-end customer communications that are engaging, personalized, and aligned with marketing and product strategies while maintaining consistency with the brand across all channels. * Support and implement a brand strategy and narrative that drives differentiation, leveraging brand health tracking to ensure alignment with business goals and brand positioning in close collaboration with the brand team. * Lead and coordinate all aspects of integrated multi-chann
Applying for this Lead, Marcom Campaigns role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Workday
- Workday has a multi-step form — save your progress after every section.
- "Apply With LinkedIn" can fail or lose data; manual entry is more reliable.
- Watch for the "Submit for Review" final step — hitting "Save" alone does not submit.
- Job requisition numbers are useful when following up with HR by email.
ANONYMOUS · UNFILTERED
What do employees actually say about Welo?
Real rants from real employees. Read before you apply.