GCash
FinTech
Lead,GrowthMarketing
Neural analysis suggests this role is
optimal for Lead candidates.
“Lead, Growth Marketing at GCash. Skills: Brand campaigns, Product marketing, Consumer immersion. Lead brand campaign planning. Develop brand campaigns”
What You'll Achieve.
Ensure baseline user growth; Ensure disbursement; Ensure consistent awareness; Ensure uptrend in brand health; Increase platform retention; Increase habituation; Ensure exponential growth; Ensure target delivery; Ensure best-in-class experience
Industry & Context.
What They're Looking For.
Must Have
Baseline user growth, Consistent awareness, Uptrend in brand health, Platform retention, Habituation
What You'll Do.
Lead brand campaign planning
Develop brand campaigns
Ensure consistent awareness
Ensure uptrend in brand health
Co-craft customer-centric features
Lead product marketing campaign development
Lead product marketing campaign execution
Increase platform retention
Lead business analyses
Turn analyses into strategies
Turn analyses into executions
Ensure exponential growth
Ensure target delivery
Champion consumer voice
Take charge in consumer immersions
Take charge in market validations
Ensure best-in-class experience
How You'll Work.
Team & Collaboration
Product Team
Full Job Description
Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today! Lead the planning and development of GCredit full year brand campaigns with the goal of ensuring baseline user growth and disbursement, consistent awareness, and an uptrend in brand health. Co-craft customer-centric features in the platform with the Product Team and consequently leading the development and execution of product marketing campaigns to increase platform retention and habituation Lead regular business analyses of GCredit, and turn them into integrated strategies and executions across all GCredit’s use case campaigns to ensure exponential growth and target delivery Champion the voice of the consumer in GCredit end to end experience by taking charge in regular consumer immersions and market validations to ensure best-in-class experience **What We Offer** Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package
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