Blue Cube Services
LeadGenerationMarketer,Institutional
Neural analysis suggests this role is
optimal for Mid candidates.
“Lead Generation Marketer, Institutional at Blue Cube Services. Skills: Lead Generation, B2B Lead Generation, Campaign Strategy and Execution, Sales Partnership, CRM and Marketing Automation, Data Analysis and Reporting. Design, run, and measure creative campaigns across institutional product surface. Partner closely with sales to ensure every lead generated is one the team can credibly convert”
What You'll Achieve.
Drive qualified new leads into our institutional business; Ensure every lead generated is one the team can credibly convert; Report on cost per lead, lead-to-MQL, MQL-to-SQL, and pipeline contribution by campaign, channel, and product; Continuously optimize spend, creative, and channel mix based on what is actually producing pipeline; A defined, agreed lead qualification framework with sales for each major institutional product line; At least two flagship lead gen campaigns launched, measured, and iterated on; A clear, trusted dashboard of lead volume, cost per lead, and pipeline contribution by product and channel; Documented, repeatable campaign playbooks the wider marketing team can build on
Industry & Context.
Analytical mindset; Comfort defining funnels, instrumenting attribution, and reporting on pipeline contribution rather than vanity metrics; Continuously optimize spend, creative, and channel mix based on what is actually producing pipeline
What They're Looking For.
Must Have
4–5 years of demonstrable experience generating qualified B2B leads at scale, with clear examples of campaigns you have designed, run, and measured, analytical mindset, Hands-on experience with CRM and marketing automation platforms (HubSpot, Salesforce, Marketo, or similar) and lead enrichment tooling, Proven ability to partner with sales teams in a complex, considered-purchase environment, Comfort operating autonomously, prioritising across multiple product lines, and shipping campaigns end-to-end, written English and the ability to brief or produce campaign creative and copy
Nice to Have
Working knowledge of crypto, digital assets, or traditional capital markets and the institutional buyer landscape, Experience marketing to OTC desks, hedge funds, family offices, asset managers, corporate treasuries, or token issuers, ABM (account-based marketing) experience targeting named accounts, Experience running webinars, events, or research-led campaigns as lead generation vehicles, Comfort with paid LinkedIn, paid search, and programmatic B2B channels at a hands-on level
What You'll Do.
and measure creative campaigns across institutional product surface
Partner closely with sales to ensure every lead generated is one the team can credibly convert
Design and run creative
multi-channel lead generation campaigns across institutional product lines
and offers to specific buyer personas within each product line
Build always-on lead generation engines alongside targeted
Define qualified lead criteria in partnership with sales
Instrument campaigns end-to-end for tracking
Report on cost per lead
and pipeline contribution
Continuously optimize spend
Work hand in hand with the institutional sales team to align on target accounts
Build feedback loops with sales
Support sales with collateral
and account-level campaigns
Run campaigns across paid
Own and operate the lead gen tech stack
Keep data clean and reliable
Identify and test new channels
and creative approaches
How You'll Work.
Team & Collaboration
Partnering closely with sales to ensure every lead generated is one the team can credibly convert; Work hand in hand with the institutional sales team to align on target accounts, messaging, and lead quality; Build feedback loops with sales so campaigns are tuned to what is converting, not just what is generating volume; Support sales with collateral, sequences, and account-level campaigns where useful (ABM-style plays)
Communication Scope
Written English; Ability to brief or produce campaign creative and copy
Process & Methodology
Shipping campaigns end-to-end, Prioritising across multiple product lines
Full Job Description
Role Overview We are hiring a Lead Generation Marketer to drive qualified new leads into our institutional business. This person will design, run, and measure creative campaigns across our full institutional product surface, partnering closely with sales to ensure every lead generated is one the team can credibly convert. Key Responsibilities Campaign strategy and execution Design and run creative, multi-channel lead generation campaigns across our institutional product lines, including: OTC trading Liquidity provisioning Token launch and distribution Custody and staking Digital asset treasuries Asset management Other emerging institutional offerings Tailor messaging, channels, and offers to the specific buyer personas within each product line (traders, treasurers, CIOs, founders, allocators, etc.) Build always-on lead generation engines alongside targeted, campaign-led pushes around launches and market moments Measurement and pipeline contribution Define what a qualified lead looks like for each product line, in partnership with sales Instrument campaigns end-to-end so every lead is tracked, attributed, and measurable from first touch through to sales acceptance and closed-won Report on cost per lead, lead-to-MQL, MQL-to-SQL, and pipeline contribution by campaign, channel, and product Continuously optimize spend, creative, and channel mix based on what is actually producing pipeline Sales partnership Work hand in hand with the institutional sales team to align on target accounts, messaging, and lead quality Build feedback loops with sales so campaigns are tuned to what is converting, not just what is generating volume Support sales with collateral, sequences, and account-level campaigns where useful (ABM-style plays) Channel and tooling ownership Run campaigns across paid (LinkedIn, search, programmatic), owned (email, webinars, gated content), and earned channels as appropriate Own and operate the lead gen tech stack (CRM, marketing automation, attribution, enrich
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