Kroger
Lead,eCommerce&CustomerMarketing
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“Lead, eCommerce & Customer Marketing at Kroger. Skills: eCommerce strategy, Retail media optimization, Omnichannel innovation, Cross-functional leadership. Serve as end-to-end business owner for Kroger and Harris Teeter eCommerce. Develop and execute growth strategies”
What You'll Achieve.
Accelerating profitable growth; Driving market share; Positioning the company as a best-in-class partner; Maximize incremental ROI and sales growth; Support market share growth and business profitability; eCommerce market share; Sales growth; Perfect Screen compliance; iROAS / ROI; Promo effectiveness; CQS and customer metrics; Build future-ready eCommerce capabilities
Industry & Context.
Analytical rigor; Deep analytical and financial acumen; ROI analysis; Performance measurement frameworks
Moderate travel to customer locations, stores, manufacturing facilities, etc., Work a salaried, exempt schedule
What They're Looking For.
Must Have
7+ years of experience in eCommerce, omnichannel sales, retail media, or digital commerce, Deep analytical and financial acumen with experience managing large budgets and evaluating ROI, Excellent communication, negotiation, and stakeholder management skills, Proven ability to influence senior leadership and external partners
Nice to Have
MBA preferred, CPG and grocery industry experience strongly preferred, Experience with retail media platforms, digital shelf analytics, and performance marketing, Familiarity with omnichannel fulfillment models including pickup and delivery, Experience leading agencies and external strategic partners
What You'll Do.
Serve as end-to-end business owner for Kroger and Harris Teeter eCommerce
Develop and execute growth strategies
Lead annual planning and Joint Business Planning
Drive sustainable eCommerce growth
Identify incremental growth opportunities
Establish best-in-class retail media standards
Optimize media investment strategies
Own digital shelf excellence
Lead promotional planning strategy
Monitor and manage business performance
Own annual budget planning
Act as primary liaison between Brand
and Kroger stakeholders
Ensure alignment between national digital priorities and field execution
Lead agency relationships and external partnerships
Standardize communication routines and operating processes
Lead Alphaeta testing initiatives and pilot programs
Build and maintain a long-term learning agenda
Develop scalable tools
Champion continuous improvement and operational excellence
and develop team members
Foster a culture of accountability
Build organizational capability
How You'll Work.
Team & Collaboration
Lead cross-functional collaboration; Act as the central connector between internal teams, Kroger stakeholders, agency partners, and field sales teams; Partner with Digital Shelf, eCommerce Category Management, and agency teams; Ensure alignment between national digital priorities and field execution; Lead agency relationships and external partnerships; Standardize communication routines and operating processes to improve organizational alignment and execution consistency; Foster a culture of collaboration
Communication Scope
Excellent communication; Negotiation; Stakeholder management
Process & Methodology
Strategic planning, Promotional planning, Budget planning, Investment prioritization, Pilot programs
Full Job Description
## _Job Description_ The Lead, Kroger eCommerce serves as the general manager of the Kroger digital business, owning the strategy, performance, and execution across all eCommerce verticals. This role is responsible for accelerating profitable growth, driving market share, and leading cross-functional collaboration to position the company as a best-in-class partner within Kroger’s digital ecosystem. This leader will oversee strategic planning, retail media optimization, digital shelf excellence, omnichannel innovation, and business operations while acting as the central connector between internal teams, Kroger stakeholders, agency partners, and field sales teams. The ideal candidate combines strong commercial acumen, retailer expertise, analytical rigor, and leadership capabilities with a deep understanding of omnichannel commerce and retail media. **Key Responsibilities:** * Business Ownership & Strategy * Serve as the end-to-end business owner for Kroger and Harris Teeter eCommerce, developing and executing growth strategies aligned to company objectives. * Lead annual planning, Joint Business Planning (JBP), and in-year negotiations with Kroger teams including Kroger Precision Marketing (KPM) and Digital Merchandising. * Drive sustainable eCommerce growth through strategic assortment, promotional planning, media optimization, and omnichannel activation. * Identify incremental growth opportunities across pickup, delivery, and emerging digital platforms. **Retail Media & Digital Excellence:** * Establish best-in-class retail media standards across search, display, and emerging tactics to maximize incremental ROI and sales growth. * Optimize media investment strategies, balancing efficiency and effectiveness across tactics and campaigns. * Own digital shelf excellence, ensuring full compliance with Kroger digital standards and driving continuous improvement in content performance. * Partner with Digital Shelf, eCommerce Category Management, and agency teams to identi
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