We Are Social

Marketing and Advertising

LeadDesigner

£75–110k ~AI est. London, England, United Kingdom
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Lead candidates.

The Brief

“Lead Designer at We Are Social. Skills: Social-first creative, Design leadership, Brand guardianship. Act as lead creative protector. Ensure design consistency”

Industry & Context.

Marketing and Advertising
Problems you'll solve

Simplifying complex challenges

What They're Looking For.

Must Have

Senior or Lead Designer experience, Multidisciplinary design background, Social-first creative craft expertise, Leading high-volume campaigns, Brand and design guardian experience, Social platforms knowledge, Project ownership from concept to delivery, Mentoring and developing talent, Shoot art direction experience, Overseeing and approving creative output, Delivering projects in high-pressure environments, Hands-on contribution during peak periods, Leading and inspiring creative teams, Collaborative leadership style, Experience establishing new processes

Nice to Have

Vision-led design leader, Developing design systems, Analytical skills, Driving craft innovation, Simplifying complex challenges, Recognised design expert, Leading regular team forums, Self-starter, Confidence and autonomy to lead change

What You'll Do.

Act as lead creative protector

Ensure design consistency

Navigate localisation nuances

Lead virtual team meets

Provide technical oversight

Translate data into optimizations

Drive agency innovation

Drive agency profitability

Drive agency industry presence

Create client-facing presentations

Present work to stakeholders

Maintain quality throughout process

Raise standard of work

Contribute to departmental growth

Oversee creative output

Approve creative output

Act as final quality control

Act as creative sign-off

Balance commercial objectives

Contribute directly to delivery

Inspire creative teams

Nurture junior talent

Encourage designers to push boundaries

Establish new processes

Establish new ways of working

Improve creative quality

Improve operational efficiency

Balance strategic oversight

Understand localisation

Understand market nuances

Develop design systems

Develop campaign guidelines

Maintain brand consistency

Identify key insights

Shape future content strategies

Ensure work remains relevant

Ensure work remains impactful

Create compelling solutions

Create crafted solutions

Create new opportunities

Influence stakeholders

Build collaborative relationships

Create growth environment

Create collaboration environment

Create learning environment

Support Head of Design

Build multi-skilled design function

How You'll Work.

Team & Collaboration

Virtual team meets; Partnering with Editorial Directors; Cross-market collaboration; Cross-functional teams

Communication Scope

Client-facing presentations; Presenting work

Process & Methodology

Project delivery, Programme management

Full Job Description

**Who We Are** We are the largest global socially-led creative agency, with unrivalled social media and influencer marketing expertise. With over 1,200 people in four continents, we deliver a global perspective to our clients in a time when social media is shaping culture. We're proud to be a multi award-winning agency, with Cannes Lions, One Show, Webby and Shorty Awards, to name but a few. Our most recent work has seen us help [Amazon Music](https://wearesocial.com/uk/case-study/amazon-music-the-fandom-studio/), [Activision](https://wearesocial.com/uk/case-study/activision-call-of-duty-grime-map/) and [Adidas](https://wearesocial.com/uk/case-study/adidas-pro-evo/) deliver some of their biggest and most innovative campaigns to date. As well as creating for clients, we help educate the wider industry. Our Instagram publication[ The Feed](https://www.instagram.com/thefeed.global/?hl=en) tracks culture at the speed of social. 6,500 people registered or tuned into our events last year, and our reports garnered more than 20 million views. **Requirements** **The Opportunity** Do you live and breathe social? Are you obsessed with understanding and executing on the social-craft that gets DM-worthy content ranked on the algorithm? Do you want to create award-winning social-first creative for iconic brands? Do you want to turn a love for popular culture into a stream of standout social media content? This is a high-impact, hands-on leadership role for someone who excels at bridging the gap between strategic brand guardianship and world-class social execution. You will act as the lead creative protector for content across major European markets (UK, DE, FR, SP, IT), ensuring design consistency while navigating the nuances of localisation. From leading weekly virtual team meets to "doing the doing" during peak production moments, you will balance mentorship with technical oversight. By partnering with Editorial Directors to translate QBR data into creative optimizations, you’l

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