Lead,DemandGeneration

## Accountabilities Own and execute inbound demand generation strategies focused on increasing high-intent conversions such as demo requests, contact form fills, and gated asset downloads Optimize website conversion paths, landing pages, CTAs, and forms to improve visitor-to-lead conversion rates across all digital touchpoints Build and manage B2B digital and self-serve experiences, including gated content flows, calculators, and e-commerce-style conversion journeys Lead SEO and AEO initiatives including metadata optimization, content structure, keyword targeting, and visibility across search engines and LLM-based discovery platforms Identify content gaps and high-value keyword opportunities to drive incremental organic traffic and pipeline growth Partner with marketing operations to ensure accurate tracking, attribution, and lead routing across CRM and automation systems Collaborate with web, product marketing, and content teams to continuously improve site experience, messaging, and conversion effectiveness Analyze performance data and run structured experiments to improve inbound efficiency and lead quality over time Requirements: 3–5 years of experience in demand generation, digital marketing, or web marketing with a strong focus on inbound and conversion optimization Proven track record of improving website performance through A/B testing, landing page optimization, and conversion rate improvements Strong knowledge of SEO fundamentals including on-page optimization, metadata, content structure, and evolving AEO/LLM search practices Experience managing web content supporting the full buyer journey, including blogs, landing pages, and gated assets Familiarity with marketing automation and CRM platforms such as Marketo and Salesforce Strong analytical mindset with the ability to interpret web performance data and drive actionable insights Experience working cross-functionally with web development, product marketing, and marketing operations teams Strong project ma