BJAK
digital insurance
Lead,CRM&RetentionMarketing
“Lead, CRM & Retention Marketing at BJAK. Skills: CRM, Retention Marketing, Customer loyalty, Customer retention. Own the full lifecycle management of multi-channel retention campaigns (Email, SMS, Push, In-App), ensuring the right message hits the right customer at critical moments, especially pre-renewal.. Design and implement automated customer journeys for core segments, including "Quote Not Bought, " "Pre-renewal, " "Cross-sell, " and "Win-back" programs, ensuring maximum efficiency and conv”
What You'll Achieve.
Drive Value; Shape Loyalty; Make Every Customer Stay; maximizing open rates, click-through rates, and policy renewal/conversion rates; enhance customer loyalty and drive multi-product adoption; retention activities are profitable and scalable; directly impact revenue and profitability; scale impact across the business
Industry & Context.
interpreting campaign data
What They're Looking For.
Must Have
2+ years of hands-on experience in CRM, Retention Marketing, or Digital Campaign Management, preferably within technology, e-commerce, or high-volume subscription business., Ability to move beyond execution to value proposition design, backed by proficiency in Excel (Pivot Tables) and Google Analytics for interpreting campaign data., Deep, practical experience building, deploying, and managing complex journeys within a modern CRM platform (e.g., Braze, Salesforce Marketing Cloud, HubSpot, or equivalent)., A grasp of mobile app ecosystems, including Push Notifications, In-App Messaging, and deep linking, as it relates to customer engagement and retention., Zero tolerance for errors in customer-facing communications and a meticulous approach to campaign setup, QA, and documentation., Familiarity with the entire Growth framework (AARRR) and the strategic importance of retention and referral channels in driving scalable business growth.
What You'll Do.
Own the full lifecycle management of multi-channel retention campaigns (Email, SMS, Push, In-App), ensuring the right message hits the right customer at critical moments, especially pre-renewal., Design and implement automated customer journeys for core segments, including "Quote Not Bought, " "Pre-renewal, " "Cross-sell, " and "Win-back" programs, ensuring maximum efficiency and conversion., Conduct rigorous experimentation across all campaign components (subject lines, creative, offer value, and timing) to continually maximize open rates, click-through rates, and policy renewal/conversion rates., Develop and execute cross-sell strategies (e.
, multi-product bundling) and manage relationships with loyalty reward partners (e.
, merchandise, gift cards) to enhance customer loyalty and drive multi-product adoption., Manage the financial balance between the "cost of loyalty" (rewards, discounts) and the "incremental value" generated by retained customers, ensuring that all retention activities are profitable and scalable.
How You'll Work.
Team & Collaboration
Collaborate with cross-functional teams to design innovative campaigns and loyalty programs.
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