TruGreen
LeadCreativeDesigner
“Lead Creative Designer at TruGreen. Skills: conceptualization, end-to-end execution of creative, brand identity, design systems, data-driven creative optimization, A/B testing, campaign performance insights, stakeholder presentations. Lead the conceptualization and end-to-end execution of high-quality creative across digital, print, social, CRM, and paid media channels. Translate briefs, brand guidelines, and campaign strategies into cohesive, on-brand creative solutions”
What You'll Achieve.
elevating TruGreen’s brand through high-quality, performance-driven creative; bringing a balance of hands-on design expertise and thought leadership; providing strategic creative recommendations that align with brand standards, campaign objectives, and business goals; balancing creative innovation with practical execution, timelines, and business needs; ensuring deadlines and quality standards are consistently met; maintaining and evolving TruGreen’s identity and design systems to ensure consistency across all customer touchpoints; keeping creative fresh, relevant, and differentiated; optimize for clarity, engagement, and conversion; Owns creative performance outcomes across campaigns, with clear accountability for how creative contributes to overall marketing effectiveness; translate insights into continuous optimization, actionable enhancements, and scalable creative best practices; increase design efficiencies, streamline workflows, and maintain a competitive edge; shape campaign concepts that resonate with target audiences and align with business goals; Provide thoughtful recommendations on creative approaches based on campaign objectives, channel best practices, and audience insights; articulating how design decisions connect to business impact and project objectives; drive consistency, efficiency, and quality across all channels; enable rapid iteration and adaptation; improve speed and scalability; ensure creative is aligned to business objectives and optimized for performance from the outset; prioritizing high-value initiatives that drive engagement, conversion, and overall marketing effectiveness; keep the brand fresh, differentiated, and competitive
Industry & Context.
approaching problems from multiple angles; translating insights into continuous optimization, actionable enhancements, and scalable creative best practices
A portfolio is required for consideration, MUST BE physically located in the United States while performing this job
What They're Looking For.
Must Have
8+ years of experience in graphic design with a portfolio showcasing multi-channel performance marketing, Proven ability to collaborate effectively across cross-functional teams and deliver high-quality work in fast-paced environments, Advanced understanding of design fundamentals, including typography, layout, color, and composition, Proven ability to manage multiple complex projects simultaneously in a fast-paced, deadline-driven environment, Familiarity with data-driven creative optimization, including A testing and campaign performance insights, communication skills with the ability to present ideas clearly, provide constructive feedback, and build alignment across internal teams, external agencies, and production partners, Ability to speak, read and write fluently in English is required, MUST BE physically located in the United States while performing this job
Nice to Have
Experience in performance marketing, direct-to-consumer (D2C), or home services industries is preferred, Proficiency in motion graphics, video, UX design, or other digital capabilities is a plus
What You'll Do.
Lead the conceptualization and end-to-end execution of high-quality creative across digital
and paid media channels
and campaign strategies into cohesive
on-brand creative solutions
Own multiple projects from concept through final delivery
ensuring deadlines and quality standards are consistently met
Maintain and evolve TruGreen’s identity and design systems
and audience insights to optimize for clarity
define and lead A/B testing strategies with clear hypotheses
Integrate AI-driven tools and emerging technologies
Shape campaign concepts that resonate with target audiences and align with business goals
Present creative concepts and rationale clearly and confidently to stakeholders
Own and evolve design systems and scalable creative frameworks
performance-driven approaches
Establish standardized templates
and channel strategies
How You'll Work.
Team & Collaboration
Collaborate effectively across cross-functional teams; Partner closely with Marketing and Analytics teams; Partner with internal marketing teams and agency partners; Build alignment across internal teams, external agencies, and production partners; Build alignment across teams
Communication Scope
communication skills with the ability to present ideas clearly, provide constructive feedback, and build alignment across internal teams, external agencies, and production partners; Ability to speak, read and write fluently in English is required
Process & Methodology
Manage multiple complex projects simultaneously, Own multiple projects from concept through final delivery, Ensure deadlines and quality standards are consistently met
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