TruGreen

LeadCreativeDesigner

$79–132k Nashville, Tennessee, United States FULL TIME
The Brief

“Lead Creative Designer at TruGreen. Skills: Creative Leadership, Brand Stewardship, Performance Optimization. Conceptualization and end-to-end execution of high-quality creative across digital, print, social, CRM, and paid media channels. Translating briefs, brand guidelines, and campaign strategies into cohesive, on-brand creative solutions”

What You'll Achieve.

elevating TruGreen’s brand through high-quality, performance-driven creative; align with brand standards, campaign objectives, and business goals; balance creative innovation with practical execution, timelines, and business needs; ensure consistency across all customer touchpoints; optimize for clarity, engagement, and conversion; clear accountability for how creative contributes to overall marketing effectiveness; translate insights into continuous optimization, actionable enhancements, and scalable creative best practices; increase design efficiencies, streamline workflows, and maintain a competitive edge; shape campaign concepts that resonate with target audiences and align with business goals; drive consistency, efficiency, and quality across all channels; enable rapid iteration and adaptation; improve speed and scalability; ensure creative is aligned to business objectives and optimized for performance from the outset; prioritizing high-value initiatives that drive engagement, conversion, and overall marketing effectiveness; keep the brand fresh, differentiated, and competitive

Industry & Context.

Problems you'll solve

approaching problems from multiple angles; translating insights into continuous optimization, actionable enhancements, and scalable creative best practices

Eligibility Requirements

A portfolio is required for consideration., You MUST BE physically located in the United States while performing this job.

What They're Looking For.

Must Have

8+ years of experience in graphic design with a portfolio showcasing multi-channel performance marketing, Proven ability to collaborate effectively across cross-functional teams and deliver high-quality work in fast-paced environments, Advanced understanding of design fundamentals, including typography, layout, color, and composition, Proven ability to manage multiple complex projects simultaneously in a fast-paced, deadline-driven environment, Familiarity with data-driven creative optimization, including A testing and campaign performance insights, communication skills with the ability to present ideas clearly, provide constructive feedback, and build alignment across internal teams, external agencies, and production partners, Ability to speak, read and write fluently in English is required, MUST BE physically located in the United States while performing this job

Nice to Have

Experience in performance marketing, direct-to-consumer (D2C), or home services industries is preferred, Proficiency in motion graphics, video, UX design, or other digital capabilities is a plus

What You'll Do.

Conceptualization and end-to-end execution of high-quality creative across digital

and paid media channels

and campaign strategies into cohesive

on-brand creative solutions

Owning multiple projects from concept through final delivery

Maintaining and evolving TruGreen’s identity and design systems

and audience insights to optimize for clarity

defining and leading A testing strategies

Integrating AI-driven tools and emerging technologies

Shaping campaign concepts

Presenting creative concepts and rationale clearly and confidently to stakeholders

Owning and evolving design systems and scalable creative frameworks

performance-driven approaches

Establishing standardized templates

and channel strategies

Exploring new formats

How You'll Work.

Team & Collaboration

Collaborate effectively across cross-functional teams; Partners closely with Marketing and Analytics teams; Partner with internal marketing teams and agency partners; Present creative concepts and rationale clearly and confidently to stakeholders; Build alignment across teams

Communication Scope

communication skills with the ability to present ideas clearly, provide constructive feedback, and build alignment across internal teams, external agencies, and production partners; Present creative concepts and rationale clearly and confidently to stakeholders, articulating how design decisions connect to business impact and project objectives; Develop polished presentations that effectively communicate ideas and build alignment across teams

Process & Methodology

Own multiple projects from concept through final delivery, ensuring deadlines and quality standards are consistently met, Manage multiple complex projects simultaneously in a fast-paced, deadline-driven environment

Free ATS check

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