Grove Collaborative
Consumer Products
LeadContentStrategist
“Lead Content Strategist at Grove Collaborative. Skills: Content strategy, Creative strategy, Performance marketing, Brand storytelling. Develop overarching content strategy. Translate mission into creative concepts”
What You'll Achieve.
performance; scalability; alignment to growth priorities; resonate across audiences; consistently applied across channels; clarity, consistency, and scalability; strategic recommendations based on performance insights; output aligns with defined creative standards; priorities and direction are clearly defined; inform ongoing strategy; drive conversion within defined growth objectives
Industry & Context.
translate insights into repeatable frameworks; identify what's working, stop what isn't; define clear next iterations based on data and learnings
What They're Looking For.
Must Have
6–8+ years of experience in content strategy, creative strategy, or a hybrid paid/organic role, Deep fluency across Instagram, TikTok, YouTube Shorts, Pinterest, and emerging platforms, Proven experience leading both organic social and paid creative strategy, understanding of performance-driven creative, Hands-on production experience, Data-literate, AI fluency, Experience managing creative talent, Comfortable operating across both strategy and execution
Nice to Have
ideally at a consumer-facing or e-commerce brand, understanding of algorithm behavior, retention mechanics, and performance drivers, ability to build brand presence and drive conversion within defined growth objectives, filming, editing (CapCut, Adobe Suite, or similar), and publishing content yourself, able to guide others in applying them effectively, collaborative, hands-on leadership style, Experience with UGC platforms and creator management workflows at scale
What You'll Do.
Develop overarching content strategy
Translate mission into creative concepts
Write creative briefs
Lead category expansion concepting
Manage UGC creator pool
Own organic social roadmap
Drive creative performance reviews
How You'll Work.
Team & Collaboration
partnering with the Paid Media Manager and Director of Growth; managing the team of creators, editors, and producers; guiding others in applying AI tools effectively; driving output through a collaborative, hands-on leadership style; presenting clear creative direction to leadership
Communication Scope
educate and inspire audiences; presenting clear creative direction
Process & Methodology
deliverable tracking
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