LeadContentStrategist

Grove Collaborative is a sustainability-focused consumer products company creating household and personal care essentials that are effective, beautifully designed, and healthier for people and the planet. We are a certified B Corp, plastic-neutral, and on a mission to transform the CPG industry for good. THE ROLE We're looking for a Lead Content Strategist to own the creative and content engine behind our growth. This is a holistic role sitting at the intersection of paid and organic — you'll set the strategic direction for all content within marketing channels, brief assets across every channel, and manage the team of creators, editors, and producers who bring it to life. The ideal candidate is an expert content strategist who knows how to translate Grove's value propositions and mission into compelling assets that empower consumers to make healthier, more sustainable choices in their everyday lives. You understand how to make purpose-driven storytelling perform — and you hold both organic and paid to the same high creative standard. You'll report directly into the Director of Growth and serve as the connective tissue between brand vision and performance output, translating strategy into scalable creative execution. WHAT YOU’LL OWN Develop and maintain overarching content strategy across paid and organic channels, with a focus on performance, scalability, and alignment to growth priorities Translate Grove's mission and product value propositions into creative concepts, briefs, and messaging frameworks that resonate across audiences and can be consistently applied across channels Write and own all creative briefs for paid ads, organic social, UGC, and new channel tests — including hooks, formats, copy direction, and audience framing — ensuring clarity, consistency, and scalability Lead category and audience expansion concepting for paid ads in partnership with the Paid Media Manager and Director of Growth, contributing strategic recommendations based on performance