Makes Us Great
LeadConsultant,DataandMarketingEffectiveness
Neural analysis suggests this role is
optimal for Senior candidates.
“Lead Consultant, Data and Marketing Effectiveness at Makes Us Great. Skills: Marketing, MarTech, Data, Customer Experience. Optimize marketing campaigns. Optimize customer journeys”
What You'll Achieve.
Drive efficiency; Drive business outcomes; Achieve marketing effectiveness
Industry & Context.
Analytical Mindset; Translate business goals
Willingness to travel
What They're Looking For.
Must Have
Analytical Mindset, MarTech Proficiency, Strategic Vision, Relevant Experience, Workshop Facilitation, Passion for Innovation, Flexibility, Consulting Background
Nice to Have
Experience in delivering consulting or digital maturity projects
What You'll Do.
Optimize marketing campaigns
Optimize customer journeys
Activate digital data
Advise clients on MarTech
Drive marketing goals
Uncover client opportunities
Address marketing challenges
Enhance digital maturity
How You'll Work.
Team & Collaboration
Lead client workshops; Lead whiteboarding sessions; Lead strategy discussions; Co-create marketing strategies
Communication Scope
Sharing ideas
Process & Methodology
Lead consulting projects, Lead implementation projects, Lead managed services projects
Full Job Description
**Job Description:** **_About Dentsu_** Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu’s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu’s agency operations outside of Japan. With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world’s largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale. www.dentsu.com **Job Description** We're seeking an experienced, forward-thinking marketer who is not only well-versed in Marketing, MarTech, and data but also deeply understands how these elements converge to craft hyper-personalized customer experiences. The ideal candidate is, first and foremost, a marketer with a passion for strategy, who leverages MarTech and data as powerful enablers to drive efficiency and business outcomes. **Key Responsibilities** * Campaign Optimization & Customer Journeys: Design, develop, and optimize marketing campaigns and customer journeys by activating digital data across a range of MarTech platforms and omnichannel (O2O) strategies. * MarTech Consultation: Advise clients on how various MarTech components can seamlessly work together to drive their marketing and business goals. * Opportunity Identification: Uncover client opportunities and identify key requirements to address their marketing challenges and enhance digital maturity. * S
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