Merkle
LeadAnalyst,MarketingMeasurement&Optimization
“Lead Analyst, Marketing Measurement & Optimization at Merkle. Skills: Marketing Measurement, Econometric Modelling, Data Analysis, Leadership. Lead development and implementation of marketing measurement solutions. Oversee and mentor a team of analysts”
What You'll Achieve.
driving data-driven marketing strategies; generate insights and strategic recommendations; optimize marketing strategies; drive efficient and effective solutions
Industry & Context.
analytical and problem-solving skills; problem-solving
What They're Looking For.
Must Have
Bachelor's degree in Statistics, Mathematics, Computer Science, Engineering, or a related, 5-6 years of experience in marketing measurement and attribution, 1-2 years in a lead role, analytical and problem-solving skills, data-driven marketing strategies, Excellent communication and presentation skills, ability to convey complex concepts to non-technical stakeholders
Nice to Have
master's degree
What You'll Do.
Lead development and implementation of marketing measurement solutions
Oversee and mentor a team of analysts
Perform panel data analysis
Drive econometric modelling process
Collaborate with cross-functional teams
Ensure integrity and accuracy of data science modelling flows
Evaluate effectiveness of marketing campaigns
Stay updated with marketing measurement trends
Provide thought leadership on marketing channels
Utilize advanced knowledge for marketing strategies
Manage data QA and manipulation tasks
Leverage cloud platforms for data storage
Prepare and present results to clients
Identify and tap additional revenue opportunities
Guide team on business optimization problems
How You'll Work.
Team & Collaboration
Collaborate with cross-functional teams; mentor and develop junior analysts; Guide the team on business optimization problems
Communication Scope
Excellent communication and presentation skills; ability to convey complex concepts to non-technical stakeholders; Exceptional storytelling skills; client-facing skills; present results; recommend solutions persuasively
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