Merkle
LeadAnalyst,MarketingMeasurement&Optimization
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optimal for Lead candidates.
“Lead Analyst, Marketing Measurement & Optimization at Merkle. Skills: Marketing Measurement, Econometric Modelling, Data Analysis, Leadership. Lead development and implementation of marketing measurement solutions. Oversee and mentor a team of analysts”
What You'll Achieve.
driving data-driven marketing strategies; generate insights and strategic recommendations; optimize marketing strategies; drive efficient and effective solutions
Industry & Context.
analytical and problem-solving skills; problem-solving
What They're Looking For.
Must Have
Bachelor's degree in Statistics, Mathematics, Computer Science, Engineering, or a related, 5-6 years of experience in marketing measurement and attribution, 1-2 years in a lead role, analytical and problem-solving skills, data-driven marketing strategies, Excellent communication and presentation skills, ability to convey complex concepts to non-technical stakeholders
Nice to Have
master's degree
What You'll Do.
Lead development and implementation of marketing measurement solutions
Oversee and mentor a team of analysts
Perform panel data analysis
Drive econometric modelling process
Collaborate with cross-functional teams
Ensure integrity and accuracy of data science modelling flows
Evaluate effectiveness of marketing campaigns
Stay updated with marketing measurement trends
Provide thought leadership on marketing channels
Utilize advanced knowledge for marketing strategies
Manage data QA and manipulation tasks
Leverage cloud platforms for data storage
Prepare and present results to clients
Identify and tap additional revenue opportunities
Guide team on business optimization problems
How You'll Work.
Team & Collaboration
Collaborate with cross-functional teams; mentor and develop junior analysts; Guide the team on business optimization problems
Communication Scope
Excellent communication and presentation skills; ability to convey complex concepts to non-technical stakeholders; Exceptional storytelling skills; client-facing skills; present results; recommend solutions persuasively
Full Job Description
**Job Description:** **Role:** Lead Analyst, Marketing Measurement & Optimization The lead analyst is responsible for developing advanced marketing measurement solutions, mentoring a team, and conducting rigorous econometric analyses. They translate business needs into actionable strategies, ensure data integrity, evaluate campaign effectiveness, and leverage cloud platforms. Additionally, they provide thought leadership and identify new revenue opportunities through innovative measurement services. **Qualifications:** * Bachelor's degree in Statistics, Mathematics, Computer Science, Engineering, or a related field; a master's degree is preferred. * Minimum of 5-6 years of experience in marketing measurement and attribution, with at least 1-2 years in a lead role. * Strong analytical and problem-solving skills, with a track record of driving data-driven marketing strategies. * Excellent communication and presentation skills, with the ability to convey complex concepts to non-technical stakeholders. **Skills:** * Ability to assess and validate several Attribution solutions, suggest improvements, and facilitate related development * Advanced proficiency in R (tidyverse, LME4/lmerTest, plotly/ggplot2) or Python for data manipulation, modelling, and visualization, and SQL for data handling. * Strong ability to handle and analyze complex marketing data and perform statistical tests. * Expertise in data visualization tools such as Tableau, PowerPoint, and Excel. * Exceptional storytelling skills with the ability to generate insights and strategic recommendations. * Proven leadership and team management skills, with the ability to mentor and develop junior analysts. * Experience working with cloud platforms (e.g., AWS, Google Cloud, Azure) for data-related tasks. * Excellent client-facing skills with the ability to present results, recommend solutions persuasively, and pursue clients for advanced solutions. * Strong business acumen to identify and tap additional revenue op
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