Weekday AI
Dating, Visa, & Travel
Landingpage&OnboardingConversionSpecialist(Dating,Visa,&Travel)
“Landing page & Onboarding Conversion Specialist (Dating, Visa, & Travel) at Weekday AI. Skills: Landing page optimization, Onboarding conversion, Funnel analysis, A/B testing, Remarketing. Optimize the entire new user journey—from the initial interaction to full activation. Re-engage former users”
What You'll Achieve.
Drive revenue growth and profitability across our dating, visa, and travel business units; Maximize conversion rates; Encourage immediate engagement and activation; Reactivate inactive users; Convert leads from remarketing campaigns; Minimize user drop-off; Win back previous users; Boost re-engagement; Provide a flawless user experience; Monitor KPIs specifically related to onboarding conversion rates, user activation, and re-engagement performance
Industry & Context.
Identify weak points within a funnel and develop tests to improve them; Pinpoint where users drop off and why
What They're Looking For.
Must Have
Ability to identify weak points within a funnel and develop tests to improve them, Ability to navigate any CRM or split testing tool after experimenting for a few hours, Ability to independently design and execute tests, including crafting the copy, modifying the layout, and setting up the JavaScript tags, Understanding of funnel analytics, enabling you to pinpoint where users drop off and why, Capability of launching 3-5 tests weekly across various funnels without causing issues, and interpreting the data accurately to determine a clear winner, Experience working with ManyChat, WhatsApp, phone calls, email, and other channels as part of onboarding flows, Ability to either set up or collaborate with ad teams to implement and optimize remarketing flows on external advertising networks, Ability to quickly and precisely identify which ads are profitable by analyzing raw data from multiple sources, Managing the user experience from the moment they provide their email or phone number, Continuously conducting A/B testing and enhancing all lead capture and remarketing landing pages to maximize conversion rates, Evaluating and refining the first few pages and initial minutes of the new user interface (UI) to encourage immediate engagement and activation, Designing and overseeing flows to reactivate inactive users and convert leads from remarketing campaigns, Create and test new Call-to-Action (CTA) elements on new user landing pages, Perform split tests on UI components, copy, and page flows within the initial "member’s area" experience to minimize user drop-off, Establish and manage ongoing champion/challenger tests for remarketing landing pages aimed at winning back previous users, Take full responsibility for the email, SMS, and push notification sequences during a new user’s first seven days, Map, analyze, and enhance the user journey through the initial pages of both desktop and mobile app interfaces, Develop and test resource guides, how-to videos, and FAQs tailored for delivery during the early onboarding period, Design and implement "reboarding" email and SMS sequences targeting users who register but do not become active, Plan targeted campaigns for former users or leads in collaboration with internal teams to boost re-engagement, Verify all flows to ensure links, grammar, and load times provide a flawless user experience, Generate reports and monitor KPIs specifically related to onboarding conversion rates, user activation, and re-engagement performance, Test alternative offers such as different pricing models, trial memberships, and new video sales letters (VSLs) aimed at new and returning users, Recommend, execute, and analyze ongoing A/B split testing results across all funnel stages
What You'll Do.
Optimize the entire new user journey—from the initial interaction to full activation
Re-engage former users
Test ad platform content for alignment and conversion effectiveness
Manage the user experience from the moment they provide their email or phone number
Continuously conduct A/B testing and enhance all lead capture and remarketing landing pages to maximize conversion rates
Evaluate and refine the first few pages and initial minutes of the new user interface (UI) to encourage immediate engagement and activation
Design and oversee flows to reactivate inactive users and convert leads from remarketing campaigns
Create and test new Call-to-Action (CTA) elements on new user landing pages
Perform split tests on UI components
and page flows within the initial "member’s area" experience to minimize user drop-off
Establish and manage ongoing champion/challenger tests for remarketing landing pages aimed at winning back previous users
Take full responsibility for the email
and push notification sequences during a new user’s first seven days
and enhance the user journey through the initial pages of both desktop and mobile app interfaces
Develop and test resource guides
and FAQs tailored for delivery during the early onboarding period
Design and implement "reboarding" email and SMS sequences targeting users who register but do not become active
Plan targeted campaigns for former users or leads in collaboration with internal teams to boost re-engagement
Verify all flows to ensure links
and load times provide a flawless user experience
Generate reports and monitor KPIs specifically related to onboarding conversion rates
and re-engagement performance
Test alternative offers such as different pricing models
and new video sales letters (VSLs) aimed at new and returning users
and analyze ongoing A/B split testing results across all funnel stages
How You'll Work.
Team & Collaboration
Collaborate with ad teams to implement and optimize remarketing flows on external advertising networks; Collaborate with internal teams to boost re-engagement
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