KOLBDMgt

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture. 职位原因： 为匹配公司抖音业务增长战略，完善达人营销体系，聚焦达人策略制定; 全品类达人资源整合；优质资源沉淀复用；通过KOL矩阵搭建，优化合作结构，从而驱动各品类业务高效增长 Are you looking for a Digital Influencer business development role that allows you to elevate enterprise level strategy and build sustainable influencer asset portfolios? If so, this KOL BD Mgt role could be an excellent opportunity to consider. As a KOL BD Mgt member, you will oversee cross-category influencer strategy and KOL portfolio management. Reporting directly to the social & digital commerce leader, you will partner closely with procurement and cross-functional business teams to drive efficient growth of category KOL business. This role will provide YOU the opportunity to lead key initiatives to progress YOUR career. These responsibilities include the following: Monitor the influencer marketing ecosystem such as Douyin, and other mainstream platforms, benchmark competitor’s KOL portfolio strategies, and craft the company’s short-term and long-term category-level KOL development roadmap. Provide data-driven strategic recommendations to internal stakeholders, compare internal KOL operation mechanisms w