Cloud Imperium Games

videogames

JuniorDigitalMarketingSpecialist

Manchester, United Kingdom FULL TIME
The Brief

“Junior Digital Marketing Specialist at Cloud Imperium Games. Skills: CRM, Email marketing, Paid media. Own CRM email campaigns. Plan retention campaigns”

What You'll Achieve.

Drive player acquisition; Drive engagement; Drive retention

Industry & Context.

videogames

What They're Looking For.

Must Have

Proven experience in a CRM management role, 1–3 years of experience in digital marketing, Hands-on experience with a CRM or email marketing platform, Some exposure to paid digital channels, Comfortable interpreting campaign performance data and working with analytics tools, attention to detail and organisational skills, Excellent written and verbal communication skills

Nice to Have

ideally within gaming or a fast-paced digital environment, ideally within games or entertainment, e. g. Braze, Klaviyo, Mailchimp, or similar, e. g. Google Analytics or Tableau, with the ability to manage multiple workstreams simultaneously, with a collaborative approach to cross-functional working

What You'll Do.

Own CRM email campaigns

Plan retention campaigns

Execute re-engagement campaigns

Execute monetisation campaigns

Support paid media campaigns

Track campaign performance

Analyse campaign data

Report on key metrics

How You'll Work.

Team & Collaboration

Working closely with the Digital Marketing Manager; Collaborate cross-functionally with community and social teams; Collaborative approach to cross-functional working

Communication Scope

Excellent written and verbal communication skills

Process & Methodology

Manage multiple workstreams simultaneously

Free ATS check

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