Company
Marketing
IterableLifecycleMarketingManager—ProspectMarketing
“Iterable Lifecycle Marketing Manager — Prospect Marketing. Skills: Lifecycle marketing, Iterable, Prospect marketing, Campaign execution. Build and execute prospect-focused lifecycle campaigns. Own day-to-day execution of key prospect moments”
What You'll Achieve.
Turn interest in Dutch into membership; Direct, measurable impact on new member acquisition; Shape how Dutch earns trust
Industry & Context.
Optimize conversion rates
What They're Looking For.
Must Have
3+ years of lifecycle or CRM marketing experience with a focus on prospect or acquisition marketing, 3+ years of hands-on Iterable experience required (journeys, triggers, segmentation, A testing), understanding of prospect segmentation, lead scoring, and conversion-focused messaging, Comfort working with funnel data to identify gaps and optimize conversion rates, Extremely detail-oriented with QA instincts, Clear, persuasive writing style that balances urgency with Dutch's warm, trustworthy voice, Ability to manage multiple campaigns simultaneously in a fast-moving environment, A bias toward action: ship, learn, iterate
Nice to Have
Experience in subscription, DTC, or consumer health/wellness, Familiarity with growth experimentation frameworks and prospect lifecycle measurement, HTML knowledge for email troubleshooting, Experience collaborating with paid growth or product marketing teams
What You'll Do.
Build and execute prospect-focused lifecycle campaigns
Own day-to-day execution of key prospect moments
Create and maintain journeys
and recurring campaigns
QA campaigns thoroughly
Monitor funnel performance and report on prospect metrics
Support A/B testing of campaigns
Document and improve prospect lifecycle best practices
How You'll Work.
Team & Collaboration
Partner with growth, design, and CX
Communication Scope
Clear, persuasive writing style
Applying for this Iterable Lifecycle Marketing Manager — Prospect Marketing role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Lever
- Lever uses a streamlined one-page form — apply in under 5 minutes.
- LinkedIn import works well; review parsed data before submitting.
- The cover letter field is optional but visible to reviewers — use it to differentiate.
- Referral codes from employees can significantly boost visibility of your application.
ANONYMOUS · UNFILTERED
What do employees actually say about this company?
Real rants from real employees. Read before you apply.