Dutch Vet
Veterinary Care
IterableLifecycleMarketingManager
“Iterable Lifecycle Marketing Manager at Dutch Vet. Skills: Iterable, Lifecycle marketing, Prospect acquisition. Build prospect-focused lifecycle campaigns. Execute prospect-focused lifecycle campaigns”
What You'll Achieve.
Drive trial starts; Drive plan conversions; Drive first-purchase moments; Impact new member acquisition
Industry & Context.
Identify gaps; Optimize conversion rates
What They're Looking For.
Must Have
3+ years of lifecycle or CRM marketing experience, 3+ years of hands-on Iterable experience, Located in the US
Nice to Have
Experience in subscription, Experience in DTC, Experience in consumer health/wellness, Familiarity with growth experimentation frameworks, Familiarity with prospect lifecycle measurement, HTML knowledge for email troubleshooting, Experience collaborating with paid growth teams, Experience collaborating with product marketing teams
What You'll Do.
Build prospect-focused lifecycle campaigns
Execute prospect-focused lifecycle campaigns
Own execution of prospect moments
Re-engage abandoned flows
Manage promotional campaigns
Create recurring campaigns
Ensure messaging is timely
Ensure messaging is persuasive
Ensure messaging is on-brand
QA campaigns thoroughly
Monitor funnel performance
Report on prospect metrics
Improve prospect lifecycle best practices
Improve prospect lifecycle templates
How You'll Work.
Team & Collaboration
Work with LCM Director; Partner with growth; Partner with design; Partner with CX
Communication Scope
Persuasive writing
Process & Methodology
Manage multiple campaigns
Applying for this Iterable Lifecycle Marketing Manager role?
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How to Apply on Lever
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- Referral codes from employees can significantly boost visibility of your application.
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What do employees actually say about Dutch Vet?
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