BetterHelp
Healthcare
InternationalSEO/AEOManager
Neural analysis suggests this role is
optimal for Manager candidates.
“International SEO/AEO Manager at BetterHelp. Skills: International SEO, AEO strategy, AI content workflows. Own international organic growth strategy. Develop AEO strategy”
What You'll Achieve.
Increase organic user acquisition; Improve visibility accuracy representation
Industry & Context.
Travel to San Jose, Travel up to 3 times/year
What They're Looking For.
Must Have
5+ years SEO experience, 2+ years international SEO, Demonstrated understanding AEO principles, Experience optimizing content AI-driven search, Experience integrating AI tools, Proven track record organic growth, Deep technical SEO fluency, Experience managing content teams, Familiarity content strategy regulated industries
Nice to Have
Experience building AI content workflows, Familiarity LLM training, Background CMS internationalization, Understanding E-E-A-T regulated verticals, Fluency Spanish, Fluency French, Fluency Dutch, Fluency German
What You'll Do.
Own international organic growth strategy
Optimize content for search platforms
Monitor brand content AI-powered search
Build strategies improve visibility
Own operational model multilingual content
Lead distributed ecosystem freelancers
Develop AI-assisted content workflows
Establish editorial quality frameworks
Ensure high-quality execution
Drive technical SEO strategy
Consult site structure decisions
Build content refresh program
Maintain improve rankings
Partner content creators
Leverage AI tools responsibly
How You'll Work.
Team & Collaboration
Cross-functional teams; International freelancers; Agency partners; Content creators; Translators
Full Job Description
Who are we and why should you join us? BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service, providing affordable and convenient therapy across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we’re not stopping there – as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution. As the International SEO/AEO Manager at BetterHelp, you’ll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. And as a mental health company, we take employee mental health just as seriously as we do our mission. We deeply invest in our team’s well-being and professional development, because we know that business and individual growth go hand-in-hand. At BetterHelp, you’ll carve your own path, make an immediate impact, and be challenged every day – with a supportive community behind you the whole way. What are we looking for? We're looking for an experienced International SEO/AEO Manager to own organic growth across our priority international markets. You'll sit at the intersection of technical strategy, content, and editorial — driving qualified user acquisition for a global brand operating in a highly regulated industry. As AI reshapes how people discover and consume information, this role requires equal fluency in traditional search and the emerging answer engine landscape: AI Overviews, blue links, LLMs, and beyond. You'll bring that lens to our Spanish, French, Dutch, and German markets and build the playbook for what comes next. What will you do? Own international organic growth strategy across all priority markets, with success defined by increasing organic u
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