Findasense

Marketing and Advertising

IntelligenceHubLead

Bogotá, Colombia FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Lead candidates.

The Brief

“Intelligence Hub Lead at Findasense. Skills: Analytics, Reporting, Intelligence generation, Automation, AI capabilities, Data integration, Data analysis, Data visualization. Transforming data into actionable intelligence. Leading a team focused on analytics, reporting, insights, and innovation”

What You'll Achieve.

Reduction in manual reporting and data reprocessing; Increased speed-to-insight and faster identification of risks and opportunities; Adoption and regular use of reports and dashboards by key stakeholders; Improved efficiency and clarity in promotion operations; Measurable productivity gains within the Intelligence Hub team; Positive stakeholder feedback on insight quality, relevance, and usefulness

Industry & Context.

Marketing and Advertising
Problems you'll solve

Translating complex data into clear, actionable insights; Root cause identification

What They're Looking For.

Must Have

Proven experience leading analytics, reporting, or intelligence teams, Business acumen with understanding of consumer care, marketing, and contact center operations, Ability to translate complex data into clear, actionable insights, Sprinklr (social listening, analytics, reporting), Salesforce CRM, BI and visualization tools (e. g. , Domo, Power BI, Tableau), KPI management and operational analytics, SQL (reading/interpreting)

Nice to Have

Understanding of data lake and data architecture concepts, Automation workflows and system integrations, Applied AI for analytics and insights, Python or notebook-based analytics

What You'll Do.

Transforming data into actionable intelligence

Leading a team focused on analytics

Leveraging automation and AI capabilities

Analyzing and delivering data from social media

Consumer Care operations

digital transformation

and stakeholder value creation

Driving continuous innovation

Identifying opportunities to evolve the operation through automation

and AI-enabled capabilities

Leading initiatives for early detection of trends

Increasing team and operational productivity

Optimizing workflows related to reporting

and promotion operations

Overseeing the creation of automated

and actionable reports

Integrating data from social media platforms

and Consumer Care operations

Evolving analytics from descriptive to diagnostic

and prescriptive insights

Developing intelligent alerting models

Leveraging AI capabilities for text analysis

and root cause identification

Serving as a strategic point of contact for Frontline Marketing teams

Overseeing and improving promotion operations

Leading the evolution and automation of promotion-related processes

Delivering reports that generate clear learnings

Leading and developing a team focused on intelligence

Building future-ready analytical and digital capabilities within the team

Fostering a culture of curiosity

and data-driven decision-making

How You'll Work.

Team & Collaboration

Partnering with Marketing, Care, and Leadership; Serving as a strategic point of contact for Frontline Marketing teams

Communication Scope

Translating complex data into clear, actionable insights

Process & Methodology

Owning the roadmap for automation, AI adoption, and reporting standardization

Full Job Description

**Role Overview** The Intelligence Hub Lead is a strategic leadership role responsible for transforming data into actionable intelligence that drives better decision-making, operational efficiency, and consumer experience. This role leads a team focused on analytics, reporting, insights, and innovation, leveraging automation and AI capabilities to evolve how data from social media, CRM, Consumer Care operations, and promotions is analyzed and delivered. The position plays a key role in driving productivity, digital transformation, and stakeholder value creation. **Key Responsibilities** **Innovation & Digital Transformation** * Drive continuous **innovation** across the Intelligence Hub, identifying opportunities to evolve the operation through automation, advanced analytics, and AI-enabled capabilities. * Lead initiatives that enable early detection of trends, risks, and opportunities from social data and operational KPIs. * Act as a transformation catalyst, connecting business needs with scalable digital solutions. **Productivity & Operational Excellence** * Increase team and operational **productivity** by reducing manual processes, rework, and fragmented reporting. * Lead the transition toward a **single source of truth / data lake model** , minimizing errors caused by multiple data extracts from different systems. * Optimize workflows related to reporting, alerts, and promotion operations to improve speed, accuracy, and efficiency. **Data, Analytics & Insight Generation** * Oversee the creation of **automated, standardized, and actionable reports** aligned with business and operational KPIs. * Integrate data from social media platforms, CRM (Salesforce), and Consumer Care operations (Teleperformance) to provide a holistic view of the consumer journey. * Evolve analytics from descriptive to **diagnostic, predictive, and prescriptive insights**. **AI-Enabled Alerts & Intelligence** * Develop intelligent alerting models to proactively identify: * Emerging issues a

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