IntegratedMedia&PerformanceLeader

The IKEA vision is to create a better everyday life for the many people. We do this by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them. We operate in Singapore, Malaysia and Thailand – and have an ambitious expansion plan to bring a little bit of Sweden to new markets in the region. We are part of the Ikano Group of companies and the only IKEA franchisee owned by the Kamprad family that founded IKEA. We also develop, own and operate Shopping Centres that are anchored by IKEA and create walkable communities by including residential, office and other types of real estate in our development plans. We work towards making sustainability a natural part of our everyday work. We are active in our communities, driving and supporting social initiatives that benefit children, women and the environment. PURPOSE OF THE JOB The purpose of the Integrated Media & Performance Leader role is to define media strategy and contribute to the sales growth and profitability through effective media implementation. This role contributes to marketing budget planning and allocation of each media, including search to continuously improve marketing ROI and performance. RESPONSIBILITIES OF THE JOB * Contribute to the development and execution of the marketing plan, ensuring alignment with common objectives and goals to enhance performance and output. * Responsible for leading the Integrated Media function, driving the totality of the IKEA offering to the market through all paid media. * Manage the strategy, planning, execution and optimizing the use of owned, earned and paid media channels to increase the commercial impact, drive business results and improve cost efficiency of results in collaboration with the country Digital, Loyalty and External Communication teams * Responsible for managing local media agency relationships to meet country Marketing needs and improve ROI of Marketing. * Responsible for