OpenAI
Marketing
IntegratedMarketingManager
Neural analysis suggests this role is
optimal for Manager candidates.
“Integrated Marketing Manager at OpenAI. Skills: Integrated marketing, Campaign strategy, Cross-functional collaboration. Guide integrated campaign strategy. Develop marketing campaign plan”
Industry & Context.
What They're Looking For.
Must Have
12+ years marketing experience, 3+ years integrated/campaign role, Cross-channel campaign management, Traditional + digital marketing proficiency, Executive level communication, Adapt messaging to cultural contexts, Fast-paced environment adaptability
Nice to Have
Content marketing understanding, Customer journey mapping understanding
What You'll Do.
Guide integrated campaign strategy
Develop marketing campaign plan
Own campaign planning
Execute integrated campaigns
Cultivate space for creative risk
Partner with creative teams
Partner with product teams
Bring campaigns to life
How You'll Work.
Team & Collaboration
Business teams; Product teams; Marketing strategy teams; Creative teams; Product marketing teams; GTM teams; Comms teams; Global affairs teams
Communication Scope
Executive communication; Adapt messaging
Process & Methodology
Project management
Full Job Description
About the Team Like every team at OpenAI, the Marketing team contributes to our broader mission of ensuring responsible and widespread adoption of artificial intelligence. With that aim in mind, we are responsible for developing and executing strategies that drive awareness, engagement, and usage for OpenAI’s products and platform amongst our core audiences. We take a data-driven approach to understand our customers' needs and challenges, ensuring that their voices are reflected in product development and messaging. We then partner closely with Product, Engineering, Research, Comms, and Design teams to create a cohesive customer experience across all our channels. Our focus extends beyond just promoting product features; we aim to provide valuable insights and resources that help our users make the most out of AI technologies. About the Role We are seeking an Integrated Marketing Manager that can lead the development and execution of multi-channel marketing campaigns that drive awareness, engagement, and conversion across our key audiences. This role is perfect for a creative thinker and skilled collaborator who thrives bringing together different teams for a common goal in an ever-changing environment. Our ideal candidate will deliver results in support of company goals by developing marketing strategies to grow consumer, enterprise, and developer audiences and will work highly cross-functionally to bring those plans to life. This role will bring the vision, organizational clarity, and strategic direction needed to elevate scaled marketing efforts, making a tangible difference in how we communicate our value to diverse audiences. In this role you will: - Guide Integrated Campaign Strategy: Work closely with Business, Product and Marketing Strategy to develop and execute marketing campaign plan that align with business goals and span paid, owned and earned channels - Campaign Management: Own the end-to-end planning and execution of integrated campaigns - from brief
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