Fullsteam
Software
IntegratedMarketingManager
“Integrated Marketing Manager at Fullsteam. Skills: Integrated B2B marketing campaigns, Demand generation, Campaign performance tracking and optimization. Plan, execute, and optimize integrated B2B marketing campaigns across channels including paid media, email, webinars, and events. Own end-to-end campaign management—from brief development and messaging alignment to launch, follow-up, and performance analysis”
What You'll Achieve.
Drive demand generation by increasing lead volume, improving lead quality, and contributing to pipeline growth; Ensure every campaign has clear follow-up and measurable impact
Industry & Context.
Analytical and data-driven, with the ability to track performance, generate insights, and optimize campaigns
What They're Looking For.
Must Have
4–5+ years of experience in B2B marketing, demand generation, or campaign management, Demonstrated experience executing multi-channel marketing campaigns (email, paid media, webinars, and/or events), Experience working with Sales Development teams and supporting lead generation or pipeline goals, Familiarity with CRM and marketing automation platforms (e.g. , Salesforce, HubSpot, Marketo), project management skills with the ability to manage multiple campaigns simultaneously, Experience tracking and reporting on campaign performance using data to inform decisions, Excellent communication and collaboration skills, with the ability to work cross-functionally, Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience)
What You'll Do.
and optimize integrated B2B marketing campaigns across channels including paid media
Own end-to-end campaign management—from brief development and messaging alignment to launch
and performance analysis
Drive demand generation by increasing lead volume
improving lead quality
and contributing to pipeline growth
Manage and support event marketing efforts
including field events
and hosted experiences
and report on campaign performance
using insights to continuously improve results
Support marketing operations workflows
including campaign setup
Ensure consistent execution across both brands while tailoring campaigns to their respective audiences and market segments
How You'll Work.
Team & Collaboration
Partner closely with Sales to align campaigns with outreach strategies and ensure timely, effective lead follow-up; Collaborate with Product Marketing to translate value propositions into compelling campaign messaging and assets; Coordinate with external agencies and internal shared services (e. g. , design, paid media, marketing ops) to deliver campaigns on time and on budget; Highly collaborative, with experience working cross-functionally across Sales, Product Marketing, and external partners
Communication Scope
Excellent written and verbal communication skills; ability to translate strategy into clear, compelling messaging
Process & Methodology
project management skills with the ability to manage multiple campaigns and deadlines simultaneously
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