Stripe
Financial Services
IntegratedCampaignsManager,Treasury
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“Integrated Campaigns Manager, Treasury at Stripe. Skills: Integrated campaigns, Campaign strategy, Growth metrics. Champion Treasury business account. Own integrated campaign strategy”
What You'll Achieve.
Drive awareness; Drive adoption; Drive active use; Increase scope knowledge; Build pipeline; Grow pipeline; Acquisition growth; Engagement growth; Pipeline growth; Improve campaign efficacy
Industry & Context.
Unblocking challenges
What They're Looking For.
Must Have
8+ years enterprise B2B marketing, Leading large global campaigns, Integrated campaigns experience, Content marketing experience, Regional marketing experience, Field marketing experience, Account-based marketing experience, Campaign playbooks for international localisation, Demonstrated increase in scope, Knowledge of FinTech industry, Proven expertise working with cross-functional teams, Build and grow pipeline, Data acumen, Build, interpret, adjust campaign performance, Communicate campaign performance, Presentation skills, Writing skills, Communication skills to executive stakeholders
Nice to Have
Experience at fast-growing growth tech company, Marketing to startups, Marketing to founders, Marketing to venture ecosystem, Marketing to incubator ecosystem, Understanding of early-stage founders, Understanding of scaling founders, Background in fintech marketing, Background in banking marketing, Background in neobanking marketing, Background in financial services marketing, Business accounts marketing experience, Payments infrastructure marketing experience, Financial operations marketing experience, Embedded finance marketing experience, Payments industry experience, Financial technology industry experience, Marketing FinTech solutions, Product campaigns experience, Payments product campaigns experience, Banking product campaigns experience, Fraud product campaigns experience, Financial services product campaigns experience, Embedded finance product campaigns experience, Advocating on behalf of users, Anticipating and unblocking challenges, Staying ahead of market trends, Staying ahead of audience trends, Identifying regional needs, Modern storytelling fluency, Content trends fluency, Agile approach to work, Iterative approach to work, AI-fluent approach to work, Evaluate and recommend solutions, Drive clarity across global stakeholders, Build campaigns from ground up, Orchestrate many moving parts
What You'll Do.
Champion Treasury business account
Own integrated campaign strategy
Quarterback cross-functional plan
Drive awareness for Treasury
Drive adoption for Treasury
Drive active use for Treasury
Be expert on Treasury
Hold deep market insight
Hold deep audience insight
Hold direct business accountability
Lead complex multi-motion campaign plan
Drive self-serve lifecycle programs
Drive direct startup GTM
Drive VC ecosystem plays
Drive incubator ecosystem plays
Drive high-visibility brand campaign
Work shoulder-to-shoulder with teams
Bring campaigns to market
Capture performance against efforts
Analyze campaign results
Share learnings for improvement
Drive continuous improvement
Be accountable for acquisition
Be accountable for engagement
Be accountable for pipeline growth
Own overall campaign strategy
Own campaign plan for Treasury
Drive global cross-functional workstream
Drive activation for Treasury
Drive impact for Treasury
Partner with comms teams
Partner with product marketing
Partner with channel teams
Partner with regional marketing
Partner with field marketing
Partner with partner marketing
Partner with sales teams
Work with regional marketing
Ensure local relevance
Advise on campaign delivery
Deliver campaigns via digital channels
Deliver campaigns via web channels
Deliver campaigns via email channels
Deliver campaigns via online events
Deliver campaigns via direct mail
Deliver campaigns via social channels
Deliver campaigns via events
Deliver campaigns via sales plays
Partner with content teams
Partner with editorial teams
Develop compelling campaign materials
Develop relevant campaign materials
Develop campaign content sets
Recommend leading tools
Improve campaigns function
Accelerate campaigns function
Act as expert for audience
Act as expert for solution
Champion market trends
Champion competitive context
Champion customer insights
Shape industry campaign strategies
Track campaign performance metrics
Analyze campaign performance metrics
Report campaign performance metrics
Focus on lead generation
Focus on target account penetration
Share learnings regularly
Improve overall campaign efficacy
How You'll Work.
Team & Collaboration
Cross-functional teams; Sales teams; Marketing teams; Lifecycle teams; Growth teams; Brand teams; PMM teams; Partner teams; Regional marketing; Field marketing; Channel teams; Comms teams; Product marketing; Content teams; Editorial teams
Communication Scope
Presentation skills; Writing skills; Executive communication
Process & Methodology
Campaign planning, Cross-functional workstream management
Full Job Description
Who we are About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career. About the team The global demand campaigns team at Stripe delivers marketing campaigns that drive awareness and engagement for our audiences, solutions, and products worldwide. Working closely with sales and marketing teams, our campaigns support our larger business objectives and deliver impact. We build, deliver, monitor, and evolve campaign delivery across a broad suite of content, tactics, and channels. Using a broad suite of metrics, we continuously measure our work and refine our strategies to improve outreach, enhance the customer journey, and support revenue growth for the organization. What you'll do In this role, you'll champion Treasury, our global business account built for startups, owning the integrated campaign strategy, and quarterbacking the cross-functional plan to drive awareness, adoption, and active use. You'll be an expert on Treasury, holding deep market and audience insight and direct business accountability. You'll lead a complex, multi-motion campaign plan spanning self-serve lifecycle programs, direct startup GTM, VC and incubator ecosystem plays, and a high-visibility brand campaign—and you'll work shoulder-to-shoulder with lifecycle, growth, brand, PMM, sales, and partner teams to bring it all to market. You'll capture performance against all of your efforts, analyze results, and share learnings to drive continuous improvement and impact. Ultimately, you'll be accountable for acquisition, engagement, and pipeline growth. Respon
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