Impact Clients
Online Education
InstagramCopywriterPersonalBrandofRichardYu
“Instagram Copywriter - Personal Brand of Richard Yu at Impact Clients. Skills: Instagram content strategy, Viral content creation, Scriptwriting, Brand voice adaptation. Writing scripts for Reels, carousels, and story content (hooks, body, CTAs). Studying Instagram to reverse-engineer viral posts”
What You'll Achieve.
Producing viral content; Growing the account; Driving inbound followers; Achieving measurable goals: view count, follower growth, save/share rates
Industry & Context.
What They're Looking For.
Must Have
Written scripts or copy for a personal brand or creator account that has gone viral, Grown an account (yours or a client's) to meaningful scale, or shipped individual posts that have been been extremely viral (over 5x views/followers ratio), Can match a voice. Send us anyone's IG and you can write in their cadence within a few iterations, Watch Instagram the way film students watch movies, you can tell us why a hook landed in the first 0.8 seconds and what the second-line shift did to retention, Follow people in Richard's adjacent space (Iman Gadzhi, Alex Hormozi, Cole Gordon, Codie Sanchez, etc.) and have opinions about what's working on their pages right now
Nice to Have
Meaningful experience writing copy for other platforms: TikTok, Facebook, Youtube, Ads, Email, VSLs or Webinars, Experience leading a team, Experience editing videos or as a graphics designer
What You'll Do.
Writing scripts for Reels
and story content (hooks
Studying Instagram to reverse-engineer viral posts
Translating content mechanics into scripts that fit Richard's voice
Working directly with the Head of Instagram and content team
How You'll Work.
Team & Collaboration
Work directly with the Head of Instagram; Work with the rest of the content team
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