CommBank

Financial Services

InsightsAnalyticsManager

₹20–35L ~AI est. Unknown FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Manager candidates.

The Brief

“Insights Analytics Manager at CommBank. Skills: Customer analytics, Data-led decisions, Stakeholder influence. Develop insights. Partner with teams”

What You'll Achieve.

Improve customer engagement; Improve personalisation; Improve activation; Improve retention; Improve offer relevance; Deliver measurable outcomes

Industry & Context.

Financial Services
Problems you'll solve

Problem-solving skills; Structure analysis

What They're Looking For.

Must Have

customer analytics experience, marketing analytics experience, loyalty experience, lifecycle engagement experience, personalisation experience, Advanced SQL, Python or PySpark experience, commercial acumen, communication skills, stakeholder influence skills

Nice to Have

Adobe Experience Cloud experience, predictive modelling exposure, propensity modelling exposure, machine learning exposure, AI-enabled analytics exposure

What You'll Do.

Develop test-and-learn approaches

Develop campaign measurement frameworks

Develop performance reporting

Develop optimisation recommendations

Present recommendations

Balance customer value

Balance commercial outcomes

Balance operational feasibility

Maintain focus on responsible data use

Maintain focus on data governance

Maintain focus on data quality

Maintain focus on risk management

Interrogate large datasets

Shape analytical approaches

Explain customer behaviour

Influence senior stakeholders

Build analytical datasets

Identify meaningful insights

Translate insights into recommendations

How You'll Work.

Team & Collaboration

Marketing teams; Product teams; Digital teams; Technology teams; Data engineering teams; Risk teams; Compliance teams; Senior stakeholders

Communication Scope

Explain analysis simply; Explain analysis persuasively; Evidence-based recommendations

Full Job Description

* **Shape customer analytics for CommBank Yello** * **Turn complex data into measurable outcomes** * **Influence strategy through hands-on technical delivery** ​ CommBank Yello is CommBank’s customer recognition program, designed to help eligible customers access relevant benefits, offers and experiences through their everyday banking relationship. The CommBank Yello team brings together customer strategy, data, analytics, marketing, product, digital and technology to deliver relevant value to customers at scale. Our focus is on understanding customer behaviour, improving engagement, increasing offer relevance, and ensuring CommBank Yello continues to deliver meaningful customer and business outcomes. We value curiosity, technical excellence, commercial pragmatism and strong delivery. We move quickly, test and learn, and use data to make customer experiences simpler, smarter and more relevant. ## Your Impact and Contribution As an Insights Analytics Manager, you’ll play a key role in helping CommBank Yello understand customer behaviour, improve engagement and make better data-led decisions. You’ll work across the full analytics lifecycle: clarifying business problems, sourcing and wrangling complex data, building robust analytical datasets, identifying meaningful insights, and translating those insights into recommendations that drive action. You’ll use advanced SQL, Python or PySpark, customer analytics and commercial judgement to identify opportunities, optimise customer engagement and help deliver measurable outcomes for CommBank Yello. This role is suited to someone who is equally comfortable interrogating large datasets, shaping analytical approaches, explaining customer behaviour, and influencing senior stakeholders with clear, evidence-based recommendations. You can expect to: * Develop insights that improve customer engagement, personalisation, activation, retention and offer relevance. * Partner with marketing, product, digital, technology, data engineering

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