CommBank
Financial Services
InsightsAnalyticsManager
Neural analysis suggests this role is
optimal for Manager candidates.
“Insights Analytics Manager at CommBank. Skills: Customer analytics, Data-led decisions, Stakeholder influence. Develop insights. Partner with teams”
What You'll Achieve.
Improve customer engagement; Improve personalisation; Improve activation; Improve retention; Improve offer relevance; Deliver measurable outcomes
Industry & Context.
Problem-solving skills; Structure analysis
What They're Looking For.
Must Have
customer analytics experience, marketing analytics experience, loyalty experience, lifecycle engagement experience, personalisation experience, Advanced SQL, Python or PySpark experience, commercial acumen, communication skills, stakeholder influence skills
Nice to Have
Adobe Experience Cloud experience, predictive modelling exposure, propensity modelling exposure, machine learning exposure, AI-enabled analytics exposure
What You'll Do.
Develop test-and-learn approaches
Develop campaign measurement frameworks
Develop performance reporting
Develop optimisation recommendations
Present recommendations
Balance customer value
Balance commercial outcomes
Balance operational feasibility
Maintain focus on responsible data use
Maintain focus on data governance
Maintain focus on data quality
Maintain focus on risk management
Interrogate large datasets
Shape analytical approaches
Explain customer behaviour
Influence senior stakeholders
Build analytical datasets
Identify meaningful insights
Translate insights into recommendations
How You'll Work.
Team & Collaboration
Marketing teams; Product teams; Digital teams; Technology teams; Data engineering teams; Risk teams; Compliance teams; Senior stakeholders
Communication Scope
Explain analysis simply; Explain analysis persuasively; Evidence-based recommendations
Full Job Description
* **Shape customer analytics for CommBank Yello** * **Turn complex data into measurable outcomes** * **Influence strategy through hands-on technical delivery** CommBank Yello is CommBank’s customer recognition program, designed to help eligible customers access relevant benefits, offers and experiences through their everyday banking relationship. The CommBank Yello team brings together customer strategy, data, analytics, marketing, product, digital and technology to deliver relevant value to customers at scale. Our focus is on understanding customer behaviour, improving engagement, increasing offer relevance, and ensuring CommBank Yello continues to deliver meaningful customer and business outcomes. We value curiosity, technical excellence, commercial pragmatism and strong delivery. We move quickly, test and learn, and use data to make customer experiences simpler, smarter and more relevant. ## Your Impact and Contribution As an Insights Analytics Manager, you’ll play a key role in helping CommBank Yello understand customer behaviour, improve engagement and make better data-led decisions. You’ll work across the full analytics lifecycle: clarifying business problems, sourcing and wrangling complex data, building robust analytical datasets, identifying meaningful insights, and translating those insights into recommendations that drive action. You’ll use advanced SQL, Python or PySpark, customer analytics and commercial judgement to identify opportunities, optimise customer engagement and help deliver measurable outcomes for CommBank Yello. This role is suited to someone who is equally comfortable interrogating large datasets, shaping analytical approaches, explaining customer behaviour, and influencing senior stakeholders with clear, evidence-based recommendations. You can expect to: * Develop insights that improve customer engagement, personalisation, activation, retention and offer relevance. * Partner with marketing, product, digital, technology, data engineering
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