Tin Can
Marketing
InfluencerMarketingManagerGrowth
“Influencer Marketing Manager - Growth at Tin Can. Skills: Influencer marketing, Creator programs, Paid social, Content performance. Own the performance side of the influencer program. Source creators from every angle”
What You'll Achieve.
Source creators and develop content concepts that perform as ads, at scale; Hit a throughput target starting at ~20 pieces of qualifying creator content per month and ramping from there; Content that meets our brand-alignment bar and is ready for paid testing; Measured on real, hard outputs — volume of qualifying content, quality (brand alignment + ad performance), and contribution profit; Contribution profit
Industry & Context.
What They're Looking For.
Must Have
3–5+ years running influencer or creator programs, ideally at a DTC brand where content was tied to paid performance, Sourcing creators specifically to fuel paid social at a creator-led DTC brand, Negotiated rates, scopes, and usage rights with creators of varying sizes and sophistication, Strong, fast written communication, A bias toward action and high throughput, Comfortable being measured on real, hard outputs — volume of qualifying content, quality (brand alignment + ad performance), and contribution profit
Nice to Have
Fluency in Sprout Social, Archive, and ShopMy, or adjacent tools
What You'll Do.
Own the performance side of the influencer program
Source creators from every angle
Own the pipeline end-to-end: outreach
and performance feedback loops
Develop content concepts and briefs that are both brand-aligned and built to perform as ads
Hit a throughput target starting at ~20 pieces of qualifying creator content per month
Lean toward whitelisting and usage-rights deals
Build the systems as you scale
How You'll Work.
Team & Collaboration
Partner closely with our Growth Lead; Partner closely with our Brand team; Partner closely with our co-founder; Partner with our Growth Lead on what's working in paid; Coordinate closely with the Brand Influencer marketer and Organic Social manager; Work with Brand leadership; Close partnership with a small senior team; In the room with the co-founders, Growth Lead, and Brand leadership regularly
Communication Scope
Strong, fast written communication
Process & Methodology
Own the pipeline end-to-end, Keep many threads alive at once
Applying for this Influencer Marketing Manager - Growth role?
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