Tin Can
Marketing
InfluencerMarketingManager-Growth
Neural analysis suggests this role is
optimal for Mid candidates.
“Influencer Marketing Manager - Growth at Tin Can. Skills: Influencer marketing, Creator programs, Paid social, Content performance. Own the performance side of the influencer program. Source creators from every angle”
What You'll Achieve.
Source creators and develop content concepts that perform as ads, at scale; Hit a throughput target starting at ~20 pieces of qualifying creator content per month and ramping from there; Content that meets our brand-alignment bar and is ready for paid testing; Measured on real, hard outputs — volume of qualifying content, quality (brand alignment + ad performance), and contribution profit; Contribution profit
Industry & Context.
What They're Looking For.
Must Have
3–5+ years running influencer or creator programs, ideally at a DTC brand where content was tied to paid performance, Sourcing creators specifically to fuel paid social at a creator-led DTC brand, Negotiated rates, scopes, and usage rights with creators of varying sizes and sophistication, Strong, fast written communication, A bias toward action and high throughput, Comfortable being measured on real, hard outputs — volume of qualifying content, quality (brand alignment + ad performance), and contribution profit
Nice to Have
Fluency in Sprout Social, Archive, and ShopMy, or adjacent tools
What You'll Do.
Own the performance side of the influencer program
Source creators from every angle
Own the pipeline end-to-end: outreach
and performance feedback loops
Develop content concepts and briefs that are both brand-aligned and built to perform as ads
Hit a throughput target starting at ~20 pieces of qualifying creator content per month
Lean toward whitelisting and usage-rights deals
Build the systems as you scale
How You'll Work.
Team & Collaboration
Partner closely with our Growth Lead; Partner closely with our Brand team; Partner closely with our co-founder; Partner with our Growth Lead on what's working in paid; Coordinate closely with the Brand Influencer marketer and Organic Social manager; Work with Brand leadership; Close partnership with a small senior team; In the room with the co-founders, Growth Lead, and Brand leadership regularly
Communication Scope
Strong, fast written communication
Process & Methodology
Own the pipeline end-to-end, Keep many threads alive at once
Full Job Description
ABOUT TIN CAN Tin Can is building a safer, simpler way for kids to connect — without smartphones. We're creating screen-free, delightful devices and services that let families call the people who matter most, free from the noise of today's digital world. We're creating a bold, authentic, nostalgic, and kinda quirky brand that resonates with folks who want something simpler & better for their kids than the tech-infused lives we're currently living (and who have a sense of humor about it). As we gear up to scale to millions of families, we're ready to bring on someone to help turn creator-led content into one of our biggest growth engines. THE ROLE We're looking for a growth-focused Influencer Marketing Manager to own the performance side of our influencer program. You'll report to our Growth Lead and partner closely with our Brand team as well as our co-founder. We've already proven two things at Tin Can: creators want to work with us (we get a steady stream of inbound interest), and the content they make drives real results when we run it as paid social. What we haven't done yet is make that motion consistent and scaled. That's where you come in. This is a distinct mandate from our existing Brand Influencer function, which leads brand partnerships and gifting. Your goal is different and more measurable: source creators and develop content concepts that perform as ads, at scale. Nearly every piece of content you bring in will run as paid creative — which means your work has a clean line of sight to revenue in a way most influencer roles don't. You'll be hands-on from day one. We're not looking for someone to manage a program from a distance — we're looking for someone to be the program, build the muscle, and then earn the team that comes with scaling it. WHAT YOU'LL DO - Source creators from every angle — existing Tin Can customers who love the product, inbound creator interest, and proactive outreach to accounts that will be brand-aligned and drive performance - Own
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