GoMining
Information Technology and Services
InfluencerMarketingManager
Neural analysis suggests this role is
optimal for Mid candidates.
“Influencer Marketing Manager at GoMining. Skills: influencer marketing, partnerships, analytics, performance marketing. Build and scale GoMining’s influencer marketing strategy from scratch. Define influencer verticals, content formats, geographies, and creator segmentation”
What You'll Achieve.
make influencer marketing responsible for at least 15% of new user acquisition into the GoMining app
Industry & Context.
What They're Looking For.
Must Have
2+ years of experience in influencer marketing, affiliate marketing, or partnerships, Experience working with impact. com or similar influencer / affiliate platforms, understanding of crypto, Web3, or DeFi ecosystems, understanding of attribution and analytics tools: AppsFlyer, GA4, Hotjar, One-links / tracking systems, Experience working with a data-driven approach and performance metrics, negotiation and relationship management skills, English C1+
Nice to Have
Existing network of crypto / fintech influencers and creators, Experience scaling influencer channels globally, Experience working with app-based or subscription products, Experience in performance marketing or paid acquisition, Additional languages are a plus
What You'll Do.
Build and scale GoMining’s influencer marketing strategy from scratch
Define influencer verticals
and creator segmentation
Fully manage influencer operations through platforms such as impact. com
and manage relationships with influencers and creators
Manage channel budgets and monitor unit economics
Launch and optimize campaigns across YouTube
Test hypotheses related to formats
Build reporting and analytics around CAC
and creator performance
Scale successful partnerships and optimize underperforming campaigns
How You'll Work.
Team & Collaboration
Work closely with performance marketing and content teams to ensure consistent messaging
Full Job Description
We are looking for an Influencer Marketing Manager who will build the influencer marketing direction from scratch and turn it into a scalable and stable user acquisition channel. The main goal of this role is to make influencer marketing responsible for at least 15% of new user acquisition into the GoMining app. This role combines strategy, partnerships, analytics, and performance marketing. ### Responsibilities * Build and scale GoMining’s influencer marketing strategy from scratch. * Define influencer verticals, content formats, geographies, and creator segmentation. * Fully manage influencer operations through platforms such as impact.com: * creator onboarding * tracking * payouts * reporting * Source, evaluate, negotiate, and manage relationships with influencers and creators. * Manage channel budgets and monitor unit economics. * Launch and optimize campaigns across YouTube, TikTok, X, Telegram, podcasts, and other platforms. * Test hypotheses related to formats, messaging, CTAs, landing pages, and conversion flows. * Work closely with performance marketing and content teams to ensure consistent messaging. * Build reporting and analytics around CAC, LTV, attribution, conversion rates, and creator performance. * Scale successful partnerships and optimize underperforming campaigns. **Requirements** * 2+ years of experience in influencer marketing, affiliate marketing, or partnerships. * Experience working with impact.com or similar influencer / affiliate platforms. * Strong understanding of crypto, Web3, or DeFi ecosystems. * Strong understanding of attribution and analytics tools: * AppsFlyer * GA4 * Hotjar * One-links / tracking systems * Experience working with a data-driven approach and performance metrics. * Strong negotiation and relationship management skills. * English C1+ is required. * Additional languages are a plus. ### **Nice to Have** * Existing network of crypto / fintech influencers and creators. * Experience scaling influencer channels globally.
Applying for this Influencer Marketing Manager role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
ANONYMOUS · UNFILTERED
What do employees actually say about GoMining?
Real rants from real employees. Read before you apply.