Procter & Gamble
Consumer Goods
InfluencerManager
Neural analysis suggests this role is
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“Influencer Manager at Procter & Gamble. Skills: Influencer marketing, Brand management, Campaign management. Develop and implement influencer marketing strategies. Oversee influencer marketing process”
What You'll Achieve.
Driving impactful campaigns; Ensure seamless campaign delivery; Provide actionable insights and optimization recommendations; Foster continuous improvement
Industry & Context.
Analytical skills; Gain actionable insights from data
Readiness to move to Moscow, Technical interview
What They're Looking For.
Must Have
Proven experience (2-4 years) in influencer marketing, preferably within a growing eCommerce-first company or a leading agency in Russia, Deep understanding of the Russian influencer landscape, platforms, analytical tools, and consumer behavior, analytical skills and ability to gain actionable insights from data, Excellent communication and negotiation skills, Demonstrated ability to manage multiple stakeholders and complex projects, Fluent English (Upper-Intermediate2 or higher level), Readiness for a full-time work schedule (40 hours per week)
What You'll Do.
Develop and implement influencer marketing strategies
Oversee influencer marketing process
Manage relationships with agencies
Define and monitor KPIs
Stay abreast of influencer trends
Establish guidelines for influencer activities
How You'll Work.
Team & Collaboration
Act as a central hub; Tying together category teams; Collaborate with agencies; Work with purchasing; Liaise with global teams
Communication Scope
Excellent communication skills
Process & Methodology
Manage multiple stakeholders, Manage complex projects
Full Job Description
**Job Location** Moscow **Job Description** **Найм в ООО «Проктер Энд Гэмбл Дистрибьюторская Компания»** We are looking for a new member in our team of experienced Brand Management professionals! Working in Brand Management at Procter & Gamble means being more than just a marketer, it means being a total business owner. We are seeking individuals enthusiastic about driving constructive disruption through empowered, agile, and accountable leadership. We are seeking an experienced and dynamic Influencer Marketing Manager to join our team. This pivotal role will be responsible for leading our influencer strategy across all P&G categories, driving impactful campaigns from concept to execution. **Responsibilities** * **Strategy & Solutions**: Develop and implement cutting-edge influencer marketing strategies and solutions for all P&G brands in Russia, leveraging global best practices and local insights. * **End-to-End Management** : Oversee the entire influencer marketing process, including planning, execution, and post-campaign analysis. * **Agency & Partner Management**: Manage relationships with influencer marketing agencies, ensuring high-quality selection processes, effective negotiations (in collaboration with purchasing), and adherence to contract and payment terms. * **Cross-Functional Collaboration** : Act as a central hub, tying together category teams (for consumer research and briefing), agencies, purchasing, and global teams to ensure seamless campaign delivery. * **Performance & Analytics**: Define, monitor, and analyze key performance indicators (KPIs) for influencer campaigns, providing actionable insights and optimization recommendations. * **Innovation & Best Practices**: Stay abreast of the latest influencer trends, tools, and platforms, incorporating learnings from other P&G markets and competitors to foster continuous improvement. * **Governance & Compliance**: Establish and enforce clear guidelines, processes, and standards for all influencer activi
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