P&G
Influencer&CommunityManager
Neural analysis suggests this role is
optimal for Mid candidates.
“Influencer & Community Manager at P&G. Skills: Influencer marketing, Creator partnerships, Community engagement, Social media strategy. Own end-to-end influencer partnerships. Develop influencer strategy”
What You'll Achieve.
Drive measurable impact; Deliver measurable results
Industry & Context.
Performance optimisation; Risk management; Issue escalation
Continuous right to work in UK
What They're Looking For.
Must Have
Experience in influencer marketing, Experience in creator partnerships, Experience in social media, Proven record of managing end-to-end influencer campaigns, Understanding of UK/I creator landscape, Understanding of platform dynamics, Ability to connect creator storytelling with brand engagement, Data-driven mindset, Ability to analyse performance, Ability to optimise campaigns, Experience managing budgets, Experience delivering measurable results, Ability to balance strategic thinking with execution, Genuine enthusiasm for Consumer Goods industry, Continuous right to work in UK
Nice to Have
Exposure to healtheauty, Exposure to consumer brands
What You'll Do.
Own end-to-end influencer partnerships
Develop influencer strategy
Execute influencer strategy
Drive brand relevance
Drive measurable impact
Engage with audiences
Bring campaigns to life
Turn content into engagement
Turn content into advocacy
Develop community guidelines
Develop response frameworks
Develop escalation protocols
Drive advocacy programmes
Amplify consumer voices
Shape social-first content strategies
Shape social-first content calendars
Ensure content works as ecosystem
Identify high-performing content
Amplify content cross-channel
Support creation of reactive content
Monitor social conversations
Monitor competitor activity
Leverage social listening tools
Generate insights from tools
Translate insights into recommendations
Ensure content aligns with brand guidelines
Ensure partnerships align with brand guidelines
Ensure content aligns with platform best practices
Ensure partnerships align with platform best practices
Ensure content aligns with UK regulations
Ensure partnerships align with UK regulations
Provide guidance on disclosure standards
Provide guidance on compliance standards
How You'll Work.
Team & Collaboration
Work with Brand teams; Work with Media teams; Work with PR teams; Collaborate with Brand teams; Collaborate with Creative teams; Share learnings across teams
Process & Methodology
Budget management, ROI focus
Full Job Description
**Job Location** BROOKLANDS GO **Job Description** Passionate about growing brands through creators, culture, and conversation? Join us as we take this capability to the next level at P&G. We’re building a new**Influencer & Community team** within our Brand organisation — and you’ll be at the heart of it, playing a central role in how our brands come to life through **creator partnerships, relevant content and real consumer conversations** across the UK & Ireland. **Overview of the role:** As Influencer & Community Manager you’ll own **end-to-end influencer partnerships, strategy and execution** — **from insight generation and talent selection to content delivery and performance optimisation** — driving brand relevance, trust, and measurable impact across P&G’s portfolio. Alongside this, you will also ensure these creator-led moments continue to live beyond campaigns, contributing to **ongoing conversation, advocacy, and community engagement** across platforms like TikTok, Instagram, YouTube, and Reddit. Working closely with Brand, Media, and PR teams, you’ll bring global strategies to life in a way that is locally relevant, culturally sharp, and built to perform. You’ll also help shape how we use cutting-edge tools and AI to unlock the next generation of brand building. This is a hands-on role for someone who understands **creator culture, platform dynamics** **and how to turn content and conversation into growth**. **What you’ll do** **Influencer & Creator Strategy & Execution ** * Lead locally relevant execution of influencer, KOL, and expert strategies, in line with regional guidance * Identify, vet and onboard creators across tiers (micro, macro, celebrity, experts) * Build and manage relationships with creators, agents, and talent partners * Own campaign delivery end-to-end: briefing, content, rollout, budget management with ROI focus, performance analysis and optimisation **Community Engagement & Advocacy** * Engage with audiences across key platforms, bringi
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