Burson
Communications
InfluenceSeniorAccountExecutive,Sport&Entertainment
Neural analysis suggests this role is
optimal for Senior candidates.
“Influence Senior Account Executive, Sport & Entertainment at Burson. Skills: Influencer marketing, Creative storytelling, Campaign execution. Deliver influencer campaigns. Support client projects”
What You'll Achieve.
Drive successful influencer activations; Deliver best in class creative; Execute flawless campaigns
Industry & Context.
Identify influencer solutions; Produce evaluation reports; Shape future strategy
What They're Looking For.
Must Have
Understanding of influencer landscape, Experience in influencer marketing, Excellent written communication skills, Excellent verbal communication skills, Great attention to detail, Great time management
Nice to Have
Familiarity with Discord, Familiarity with Sideqik, Familiarity with StreamHatchet, Love for gaming industry
What You'll Do.
Deliver influencer campaigns
Support client projects
Build client relationships
Build creator relationships
Develop influencer concepts
Oversee campaign delivery
Ensure content on-brand
Meet campaign objectives
Produce insight-led reports
Shape future strategy
Support creator events
Manage creator outreach
Manage event logistics
Manage event execution
Contribute to budget tracking
How You'll Work.
Team & Collaboration
Collaborative team culture
Communication Scope
Written communication; Verbal communication; Creative ideas communication
Process & Methodology
Project management, Reporting, Contracting
Full Job Description
Who we are: Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com For more information visit bursonglobal.com and follow us on LinkedIn and Instagram. More about the role: We’re looking for an enthusiastic and proactive individual with a passion for consumer PR and influencer marketing (particularly creative storytelling across earned and social, the influencer landscape and media relations). As a Senior Account Executive with a focus on influencers, you will be a proactive worker able to identify, engage and evaluate influencer partnerships with expertise and attention to detail. You will be able to take client objectives and audience information and use Burson’s advanced data tools to identify exciting and effective influencer solutions. You will help to deliver influencer campaigns end to end, including co-creating on brand content ideas and contracting and negotiations. Finally, you will be able to produce accurate and insightful evaluation reports that bring useful learnings and recommendations for future client work. This role is vital to many of our biggest clients and a key part of our work with them b
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