Scangroup

InfluenceManager

Kenya
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Mid+ candidates.

The Brief

“Influence Manager at Scangroup. Skills: strategic planning, development, flawless execution of influencer marketing campaigns. strategic planning, development, and flawless execution of influencer marketing campaigns. alignment with clients' overarching business and marketing goals”

What You'll Achieve.

high client satisfaction; revenue growth; measurable impact; Achieving or exceeding client Key Performance Indicators (KPIs), including influencer engagement rates, reach objectives, and Return on Ad Spend (ROAS); Effective and consistent utilization of Mar-Tech tools (InfluenceO FEED and OBRIO) to drive data-driven influencer strategies and enhance campaign effectiveness; Demonstrable client retention and significant growth within influencer marketing portfolios; team performance, development, and retention within the Influence Executive function

What You'll Do.

and flawless execution of influencer marketing campaigns

alignment with clients' overarching business and marketing goals

drives portfolio performance

fosters seamless integration between influencers and broader marketing strategies

lead a dedicated team

cultivate relationships with influencers

and internal stakeholders

contribute to the growth of Ogilvy Africa's influence marketing capabilities

How You'll Work.

Team & Collaboration

lead a dedicated team; cultivate relationships with influencers, clients, and internal stakeholders; collaborative and leadership skills, capable of taking and providing constructive direction across all levels of the team and organization

Communication Scope

Exceptional communication skills, both written and verbal, with the ability to articulate complex ideas clearly, persuasively, and in a client-facing capacity

Process & Methodology

Consistent successful execution of multiple influencer marketing campaigns

Full Job Description

JOB PURPOSE The Influence Manager is a critical leadership role responsible for the strategic planning, development, and flawless execution of influencer marketing campaigns. This position ensures alignment with clients' overarching business and marketing goals, drives portfolio performance, and fosters seamless integration between influencers and broader marketing strategies. The Manager will lead a dedicated team, cultivate strong relationships with influencers, clients, and internal stakeholders, and contribute to the growth of Ogilvy Africa's influence marketing capabilities. KEY RESPONSIBILITIES familiarity with proprietary tools (e.g., InfluenceO FEED, OBRIO) is a significant advantage. Exceptional communication skills, both written and verbal, with the ability to articulate complex ideas clearly, persuasively, and in a client-facing capacity. Strong collaborative and leadership skills, capable of taking and providing constructive direction across all levels of the team and organization. Personal Attributes: Passion for the industry and a genuine enthusiasm for collaborating within a high-energy, dedicated team. Self-motivated, highly proactive, and capable of thriving in a fast-paced, results-driven environment. Goal-oriented with a strong drive for excellence and consistently exceeding established targets. MEASURES OF SUCCESS Consistent successful execution of multiple influencer marketing campaigns, evidenced by high client satisfaction, revenue growth, and measurable impact. Achieving or exceeding client Key Performance Indicators (KPIs), including influencer engagement rates, reach objectives, and Return on Ad Spend (ROAS). Effective and consistent utilization of Mar-Tech tools (InfluenceO FEED and OBRIO) to drive data-driven influencer strategies and enhance campaign effectiveness. Demonstrable client retention and significant growth within influencer marketing portfolios. Strong team performance, development, and retention within the Influence Executive

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