Company

Technology

IndustryProductMarketingManager

€75–115k ~AI est. Bulgaria FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“Industry Product Marketing Manager. Skills: Product marketing, Industry marketing, GTM strategy, AI solutions. Define positioning and messaging. Develop field-ready marketing assets”

What You'll Achieve.

Ensure clarity, accuracy, and market relevance; Support GTM and enterprise engagement; Maintain compliance standards; Maintain visibility on priorities

Industry & Context.

Technology
Problems you'll solve

Analytical skills

What They're Looking For.

Must Have

8+ years product marketing experience, Proven experience marketing complex products, Background in specific enterprise verticals, Ability to translate technical concepts, Demonstrated success leading cross-functional initiatives, Experience building GTM frameworks, Exceptional writing skills, Strategic thinker with analytical skills, High level of curiosity about AI, Stakeholder management skills

Nice to Have

AI or software capabilities translation

What You'll Do.

Define positioning and messaging

Develop field-ready marketing assets

Translate AI capabilities into narratives

Partner with cross-functional teams

Ensure message consistency

Maintain compliance standards

Design integrated campaigns

Execute integrated campaigns

Capture customer insights

Synthesize customer insights

Act as central connector

How You'll Work.

Team & Collaboration

Partner cross-functionally; Collaborate across global teams

Communication Scope

Executive narratives; Customer proof materials

Full Job Description

## Accountabilities Define and own positioning and messaging for industry-specific AI solutions across priority verticals such as Gov & Edu, Retail, Professional Services, or Healthcare & Life Sciences, ensuring clarity, accuracy, and market relevance. Develop field-ready marketing assets including sales decks, one-pagers, use-case libraries, executive narratives, and customer proof materials to support GTM and enterprise engagement. Translate advanced AI and product capabilities into compelling, trustworthy narratives tailored to enterprise buyers, technical stakeholders, and industry leaders. Partner cross-functionally with Product, Research, Legal, Policy, Comms, Partnerships, and GTM teams to coordinate launches, ensure message consistency, and maintain compliance standards. Design and execute integrated campaigns across multiple channels including webinars, events, conferences, blogs, executive briefings, and account-based marketing programs. Capture and synthesize customer insights, deployment learnings, and field feedback into scalable use cases, ROI narratives, and validated success stories. Act as a central connector across industry marketing efforts, maintaining visibility on priorities, dependencies, launch readiness, and executive communications. Requirements: 8+ years of experience in product marketing, industry marketing, vertical GTM, enterprise marketing, or similar B2B technology roles. Proven experience marketing complex technical or enterprise products to business, technical, or executive audiences in regulated or high-trust industries. Background in sectors such as Government & Education, Retail & CPG, Healthcare & Life Sciences, or comparable enterprise verticals. Strong ability to translate technical concepts, including AI or software capabilities, into clear, compelling, and differentiated messaging. Demonstrated success leading cross-functional initiatives across Product, GTM, Comms, Legal, Policy, and Customer Success teams in fast-paced env

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