NewRocket
ServiceNow
IndustryMarketingCampaignsManager
“Industry Marketing Campaigns Manager at NewRocket. Skills: Campaign Management, Marketing Automation, AI Tools, Industry Marketing. Build and execute integrated campaigns. Drive measurable pipeline”
What You'll Achieve.
Drive measurable pipeline; Launch full-funnel industry campaign; Achieve measurable MQL output; Own consistent demand; Own consistent pipeline contribution; Run active ABM programs; Be recognized as trusted marketing partner
Industry & Context.
What They're Looking For.
Must Have
Demonstrated success building and executing integrated campaigns that drive measurable pipeline in enterprise or mid-market segments, Experience marketing to Banking & Financial Services, Technology, and/or Telecommunications buyers, cross-functional collaborator with the ability to build trusted relationships with sales, Client Partners, and executive stakeholders, Hands-on experience with CRM and marketing automation platforms (Salesforce, Hubspot, Marketo, or equivalent) and campaign attribution reporting, Exceptional written and verbal communication skills, including the ability to translate technical solutions into industry-resonant narratives
Nice to Have
Experience in a professional services, systems integrator, or technology partner organization, Familiarity with ABM platforms and intent-based targeting strategies, Hands-on experience using AI tools to accelerate campaign development, including AI-assisted copywriting, content personalization, audience segmentation, creative ideation, and campaign performance analysis (e. g. , Claude, ChatGPT, MS CoPilot or similar platforms), Background working with or alongside Private Equity-backed or Fortune 500 enterprise accounts, Knowledge of the ServiceNow platform and its applications in regulated industries, Experience managing co-marketing programs with strategic technology partners
What You'll Do.
Build and execute integrated campaigns
Drive measurable pipeline
Market to Banking & Financial Services buyers
Market to Technology buyers
Market to Telecommunications buyers
Translate technical solutions into narratives
Use AI tools to accelerate campaign development
Manage co-marketing programs
How You'll Work.
Team & Collaboration
Build trusted relationships with sales; Build trusted relationships with Client Partners; Build trusted relationships with executive stakeholders; Collaborate with sales teams; Partner with Client Partners; Work with executive stakeholders
Communication Scope
Exceptional written communication; Exceptional verbal communication
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