Canva
Computer Software
IndiaContentStrategyLead
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“India Content Strategy Lead at Canva. Skills: content strategy, growth levers, business impact, local market understanding, cross-functional alignment. Prioritise and execute country content strategy and growth levers. Own content health and production for your country to drive relevance, scale, and business impact”
What You'll Achieve.
ensure Canva has the right strategic content from your country (or countries); owning content as a growth engine; adapting strategies to support MAU, retention, and revenue impact; deliver content that drives business outcomes; champion local relevance and trends; ensure local content delivers high value and measurable impact; drive relevance, scale, and business impact; support strategic growth metrics; enhance Canva’s country impact; optimised for engagement, activation, and retention; drive content-led growth
Industry & Context.
solutions-driven approach; analytical skills to assess content performance and inform strategy adjustments; solving problems; working with data to inform decisions; navigate ambiguity
What They're Looking For.
Must Have
3-5+ years of experience in content strategy, regional business strategy and operations, partnerships, or similar roles within high-growth content, media or marketplace global technology companies., A deep understanding of content, trends, and aesthetics in your market (or markets), with a pulse on what resonates with local users., A proactive, solutions-driven approach, capable of balancing strategy with hands-on execution., Exceptional stakeholder management skills, with the ability to align cross-functional teams across regions., Experience working in fast-moving, dynamic environments, comfortable with ambiguity and change., analytical skills to assess content performance and inform strategy adjustments., A track record of successfully managing production workflows, partnerships, and/ or supporting and activating local creators., Language skills and cultural knowledge relevant to your geographic market, with ability to work effectively across different time zones.
What You'll Do.
Prioritise and execute country content strategy and growth levers
Own content health and production for your country to drive relevance
Ensure country's content meets Canva’s standards
and supports strategic growth metrics
Gather input from sales
and local peers to refine content strategies and enhance Canva’s country impact
Own country’s content performance across discovery
editorial ensuring the right local content is surfaced through search
and optimised for engagement
Execute country’s editorial strategy across surfaces (e. g. Showcases)
identifying and activating cultural moments in partnership with Marketing
Act as a strategic partner to Country Manager and country peers to align priorities
and drive content-led growth
Build relationships with local creators and partnerships to activate a thriving content ecosystem
How You'll Work.
Team & Collaboration
Partner closely with the Country Manager; Work closely with the Country Design Lead; Work closely with country teams (SEO, Localisation, Creators, Product, Marketing) and regional stakeholders; Align cross-functional teams across regions; Partner with country community and partnerships managers; Collaborate with Marketing, Social and PR; Align priorities, unblock execution, and drive content-led growth with country peers
Process & Methodology
managing production workflows
Full Job Description
About the role Content moves Canva, and ensuring our content is a driver of growth is crucial. Just as we invest in strong business, marketing, sales, and product leaders in our priority markets, we need an equally strong voice in content. As a Country Content Strategy Lead, you’ll partner closely with the Country Manager to ensure Canva has the right strategic content from your country (or countries), owning content as a growth engine and adapting strategies to support MAU, retention, and revenue impact. You’ll work closely with the Country Design Lead to deliver content that drives business outcomes. You’ll also champion local relevance and trends that make international users feel Canva is for them, and work closely with country teams (SEO, Localisation, Creators, Product, Marketing) and regional stakeholders to ensure local content delivers high value and measurable impact. You’ll be coached and supported by a Regional Content Strategy Lead, who will drive content strategy across the region. What you’ll do As a Country Content Strategy Lead, you bring expertise in strategy, content, business management, and cross-functional stakeholder management. In particular, you will: * Content Strategy & Execution – Prioritise and execute country content strategy and growth levers, owning content health and production for your country to drive relevance, scale, and business impact. * Content Quality & Relevance – Ensure that your country’s content meets Canva’s standards, resonates culturally, and supports strategic growth metrics. * Feedback & Insights – Gather input from sales, partners, and local peers to refine content strategies and enhance Canva’s country impact. * Discovery & Performance – Own your country’s content performance across discovery, editorial ensuring the right local content is surfaced through search, recommendations, and editorial, and optimised for engagement, activation, and retention. * Editorial & Trends Leadership – Execute your country’s editoria
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