Pavago
Staffing and Recruiting
InboundMarketingManager(B2BPipeline&DemandGeneration)
“Inbound Marketing Manager (B2B Pipeline & Demand Generation) at Pavago. Skills: Content-driven lead generation, Turning content into conversations, Turning conversations into pipeline, LinkedIn content strategy, B2B pipeline generation, Demand generation. Create high-performing LinkedIn content (Posts, Hooks, Carousels). Identify content angles that attract high-intent B2B buyers”
What You'll Achieve.
Build and scale a B2B pipeline through content; Generate consistent inbound opportunities; Turn content into pipeline (not just likes); Personally generated leads, conversations, booked calls; Turn attention into conversations — and conversations into revenue pipeline; Number of inbound conversations generated; Qualified leads added to pipeline; Conversion rate: Content → Conversation; Conversion rate: Conversation → Call; Engagement quality (not vanity metrics); Consistency of content output; Direct impact on revenue (not just marketing metrics); High ownership — you own inbound pipeline
Industry & Context.
Analytical (performance-driven); Think in funnels and systems
What They're Looking For.
Must Have
2+ years experience in B2B inbound marketing, 2+ years experience in Content-led growth, Experience with LinkedIn content, Proven ability to generate inbound leads, Proven ability to drive conversations, Excellent copywriting skills, Understanding of B2B sales cycles (2–3 months)
Nice to Have
Experience building personal brands, Familiarity with tools like HubSpot, Familiarity with tools like Apollo, Experience with lead magnets, Experience with content funnels, Exposure to SaaS or B2B services
What You'll Do.
Create high-performing LinkedIn content (Posts
Identify content angles that attract high-intent B2B buyers
Test and optimize content based on performance
Turn engagement (Likes
Profile views) into real conversations
Qualify prospects and move them into pipeline
Engage daily through comments and DMs
Follow up consistently with value-driven interactions
Build simple inbound funnels (Content → Engagement → Conversation → Call)
Improve conversion rates at every stage
Share insights with founder on messaging
Help improve conversion quality
Write and publish LinkedIn content
Start conversations with high-intent prospects
Follow up and nurture leads
Track performance and optimize content
Work with founder on pipeline quality
How You'll Work.
Team & Collaboration
Work directly with the founder; Share insights with founder on messaging, objections, audience behavior; Work with founder on pipeline quality
Communication Scope
Excellent copywriting skills
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