Pavago
Staffing and Recruiting
InboundMarketingManager
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“Inbound Marketing Manager at Pavago. Skills: Content marketing, Demand generation, Lead generation, LinkedIn content. Create LinkedIn content. Manage LinkedIn content”
What You'll Achieve.
Generate inbound conversations; Generate qualified leads; Generate booked calls; Improve content engagement quality; Contribute pipeline from inbound; Improve conversion rates across funnel; Grow audience; Engage audience relationships
Industry & Context.
Analytical thinking
What They're Looking For.
Must Have
2+ years content-led B2B lead generation, 2+ years inbound marketing, 2+ years organic growth, LinkedIn content strategy experience, Personal brand growth experience, Generate inbound leads from content, Generate conversations from content, Generate pipeline from content, Copywriting skills, Messaging skills, Understand B2B sales cycles, Understand relationship-based selling, Write engaging content consistently, Write high-converting content consistently, Independent work ability
Nice to Have
Experience growing founder-led brands, Experience growing B2B service businesses, LinkedIn analytics familiarity, Content performance tracking familiarity, Create lead magnets experience, Create nurture flows experience, Create inbound funnels experience, Demand generation understanding, Pipeline attribution understanding, CRM systems familiarity, Lead tracking tools familiarity, Consulting business experience, Agency business experience, SaaS business experience, Professional service business experience
What You'll Do.
Create LinkedIn content
Manage LinkedIn content
Identify content angles
Write content for conversations
Write content for engagement
Write content for pipeline
Test content performance
Optimize content based on metrics
Optimize content based on response
Develop messaging frameworks
Turn engagement into conversations
Initiate value-driven DMs
Qualify inbound conversations
Move prospects into sales pipeline
Support inbound lead flow
Engage with prospects
Build trust with buyers
Maintain conversations with buyers
Strengthen founder positioning
Strengthen brand positioning
Build inbound funnels
Create conversion-focused assets
Improve conversion rates
Identify funnel bottlenecks
Optimize content-to-pipeline process
Collaborate with founder
Share audience insights
Share content learnings
Collaborate on positioning
Collaborate on offer refinement
Collaborate on inbound growth
Support sales conversations
How You'll Work.
Team & Collaboration
Work with founder; Collaborate on positioning; Collaborate on offer refinement; Collaborate on inbound growth
Communication Scope
Messaging; Relationship-building
Full Job Description
### **Inbound Marketing Manager (B2B Pipeline & Demand Generation)** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Business Hours ### **About the Role** We’re hiring a content-driven Inbound Marketing Manager to build and scale a high-performing B2B inbound lead generation engine through LinkedIn content, audience engagement, and demand generation. This is not a cold outreach or appointment-setting role. Your primary focus will be turning content into pipeline by creating high-performing LinkedIn content, generating meaningful conversations, nurturing relationships, and moving qualified prospects into the sales funnel. You’ll work directly with the founder, who handles closing, while you focus on building consistent inbound opportunities through content strategy, organic growth, and relationship-driven marketing. This role is ideal for someone who understands how to generate real B2B demand from content — not just likes, impressions, or vanity engagement. If you’ve personally generated inbound leads, booked calls, or built pipeline through LinkedIn and content marketing, this role is for you. ### **What You’ll Own** ### **Content-Driven Demand Generation (Primary Focus)** • Create and manage high-performing LinkedIn content including posts, hooks, carousels, and thought leadership content • Identify content angles that attract high-intent B2B prospects • Write content designed to generate conversations, engagement, and pipeline opportunities • Continuously test and optimize content based on performance metrics and audience response • Develop messaging frameworks that align with the target audience and buyer journey ### **Content → Conversation → Pipeline** • Turn content engagement (likes, comments, profile views, inbound messages) into meaningful conversations • Initiate natural, value-driven DMs based on audience intent and engagement behavior • Qualify inbound conversations and move prospects into the sales pipeline • Support inbound lead flow from
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