Pavago
Staffing and Recruiting
InboundMarketingManager
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“Inbound Marketing Manager at Pavago. Skills: Inbound marketing, Content marketing, Lead generation, B2B growth. Create LinkedIn posts. Manage LinkedIn posts”
What You'll Achieve.
Generate qualified inbound leads; Start conversations from content engagement; Contribute pipeline; Booked calls; Improve LinkedIn content performance; Improve engagement quality; Improve funnel conversion rates; Grow audience; Improve relationship quality
Industry & Context.
What They're Looking For.
Must Have
2+ years inbound marketing, 2+ years content-led lead generation, 2+ years organic B2B growth, Experience growing LinkedIn content, Experience managing LinkedIn content, Proven ability generate inbound leads, Proven ability generate booked calls, Proven ability generate pipeline through content, Excellent copywriting skills, Excellent messaging skills, Understanding B2B sales cycles, Understanding buyer psychology, Ability connect content performance to business outcomes
Nice to Have
Personal brand growth experience, Experience generating inbound pipeline B2B agencies, Experience generating inbound pipeline SaaS companies, Experience generating inbound pipeline consulting firms, Experience generating inbound pipeline service businesses, Familiarity LinkedIn analytics, Familiarity CRM systems, Familiarity content performance tracking, Experience using AI tools, Experience using ChatGPT, Experience using Claude
What You'll Do.
Create LinkedIn posts
Manage LinkedIn posts
Create LinkedIn carousels
Manage LinkedIn carousels
Create LinkedIn hooks
Manage LinkedIn hooks
Create content campaigns
Manage content campaigns
Develop content angles
Attract decision-makers
Attract high-intent B2B buyers
Build content strategies
Generate inbound demand
Turn engagement into conversations
Initiate value-driven DMs
Move prospects into sales pipeline
Build inbound workflows
Generate qualified opportunities
Engage with prospects
Build long-term relationships
Nurture inbound prospects
Maintain trust-driven communication
Build inbound funnels
Develop nurture flows
Develop conversion paths
Optimize conversion rates
Improve content performance
Work closely with founder
Share insights audience behavior
Share insights objections
Share insights messaging
Share insights content performance
Support early-stage sales conversations
How You'll Work.
Team & Collaboration
Sales collaboration; Founder collaboration
Communication Scope
Copywriting; Messaging
Full Job Description
### **Inbound Marketing Manager (B2B Pipeline & Demand Generation)** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Business Hours ### **About the Role** We’re hiring a content-driven and inbound-focused Inbound Marketing Manager to build and scale a high-performing organic B2B lead generation engine. This is not a cold outreach role. Your focus will be: * Creating high-performing LinkedIn content * Driving meaningful audience engagement * Turning conversations into qualified pipeline * Building repeatable inbound growth systems You’ll work closely with the founder, who handles closing, while you focus on generating consistent inbound opportunities through content, positioning, and relationship-building. This role is ideal for someone who understands how to turn content into pipeline — not just impressions or engagement. ### **What You’ll Own** ### **Content-Driven Lead Generation (Primary Focus)** * Create and manage high-performing: * LinkedIn posts * Carousels * Hooks * Content campaigns * Develop content angles that attract: * Founders * Decision-makers * High-intent B2B buyers * Continuously test and optimize content based on: * Reach * Engagement * Conversations * Pipeline impact * Build content strategies designed to generate inbound demand ### **Content → Conversation → Pipeline** * Turn: * Likes * Comments * Profile views * Inbound engagement into meaningful conversations * Initiate natural, value-driven DMs based on user intent * Qualify prospects and move them into the sales pipeline * Build repeatable inbound workflows that generate qualified opportunities ### **Audience Engagement & Lead Nurturing** * Engage consistently with prospects through: * Comments * DMs * Ongoing conversations * Build long-term relationships with leads and decision-makers * Nurture inbound prospects through: * Thoughtful follow-ups * Educational content * Strategic messaging * Maintain a non-salesy, trust-driven communication style ### **Funnel & Conversion Optimiz
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