Pavago
Staffing and Recruiting
InboundMarketingManager
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“Inbound Marketing Manager at Pavago. Skills: Content Marketing, Demand Generation, LinkedIn Strategy, Pipeline Building. Create and manage LinkedIn content. Identify content angles for prospects”
What You'll Achieve.
Generate inbound leads; Book calls; Build pipeline; Generate qualified pipeline; Number of inbound conversations generated; Qualified leads and booked calls from content; Content engagement quality; Pipeline contribution from inbound marketing efforts; Conversion rates across the inbound funnel; Audience growth and relationship engagement quality
Industry & Context.
analytical thinking
What They're Looking For.
Must Have
2+ years of experience in content-led B2B lead generation, inbound marketing, or organic growth, experience with LinkedIn content strategy and personal brand growth, Proven track record generating inbound leads, conversations, or pipeline from content, copywriting and messaging skills, Understanding of B2B sales cycles and relationship-based selling, Ability to write engaging, high-converting content consistently, communication and relationship-building skills, Ability to work independently in a remote environment
Nice to Have
Experience growing founder-led brands or B2B service businesses, Familiarity with LinkedIn analytics and content performance tracking, Experience creating lead magnets, nurture flows, or inbound funnels, Understanding of demand generation and pipeline attribution, Familiarity with CRM systems and lead tracking tools, Experience supporting consulting, agency, SaaS, or professional service businesses
What You'll Do.
Create and manage LinkedIn content
Identify content angles for prospects
Write content for conversations and pipeline
Test and optimize content performance
Develop messaging frameworks
Turn content engagement into conversations
Initiate value-driven DMs
Qualify inbound conversations
Engage with prospects
Build trust with buyers
Strengthen brand positioning
Build inbound funnels
Improve conversion rates
Optimize content-to-pipeline process
Share audience insights
Collaborate on positioning
Support sales conversations
How You'll Work.
Team & Collaboration
Work directly with the founder; Collaborate on positioning, offer refinement, and inbound growth initiatives; Share audience insights, objections, and content learnings
Communication Scope
communication skills; relationship-building skills
Full Job Description
### **Inbound Marketing Manager (B2B Pipeline & Demand Generation)** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Business Hours ### **About the Role** We’re hiring a content-driven Inbound Marketing Manager to build and scale a high-performing B2B inbound lead generation engine through LinkedIn content, audience engagement, and demand generation. This is not a cold outreach or appointment-setting role. Your primary focus will be turning content into pipeline by creating high-performing LinkedIn content, generating meaningful conversations, nurturing relationships, and moving qualified prospects into the sales funnel. You’ll work directly with the founder, who handles closing, while you focus on building consistent inbound opportunities through content strategy, organic growth, and relationship-driven marketing. This role is ideal for someone who understands how to generate real B2B demand from content — not just likes, impressions, or vanity engagement. If you’ve personally generated inbound leads, booked calls, or built pipeline through LinkedIn and content marketing, this role is for you. ### **What You’ll Own** ### **Content-Driven Demand Generation (Primary Focus)** • Create and manage high-performing LinkedIn content including posts, hooks, carousels, and thought leadership content • Identify content angles that attract high-intent B2B prospects • Write content designed to generate conversations, engagement, and pipeline opportunities • Continuously test and optimize content based on performance metrics and audience response • Develop messaging frameworks that align with the target audience and buyer journey ### **Content → Conversation → Pipeline** • Turn content engagement (likes, comments, profile views, inbound messages) into meaningful conversations • Initiate natural, value-driven DMs based on audience intent and engagement behavior • Qualify inbound conversations and move prospects into the sales pipeline • Support inbound lead flow from
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