Pavago
Staffing and Recruiting
InboundMarketingManager
Neural analysis suggests this role is
optimal for Mid candidates.
“Inbound Marketing Manager at Pavago. Skills: Content Creation, Lead Generation, Pipeline Building, Audience Engagement. Create high-performing LinkedIn content. Identify content angles”
What You'll Achieve.
Consistent inbound conversations from LinkedIn content; Growth in qualified B2B pipeline; High-performing content tied to business outcomes; Engagement with the right audience; Predictable inbound lead generation systems; Qualified inbound conversations generated; Pipeline contribution from organic channels; Content engagement quality; Conversion rate: Content → Conversation; Conversion rate: Conversation → Call; Growth of relevant audience and inbound interest
Industry & Context.
Analytical skills; Performance analysis; Optimization
What They're Looking For.
Must Have
2+ years of experience in Inbound Marketing, 2+ years of experience in Content-Led Growth, 2+ years of experience in Organic B2B Lead Generation, 2+ years of experience in LinkedIn Growth, experience creating LinkedIn content, experience creating Personal brand content, experience creating Thought-leadership posts, Proven ability to generate inbound leads, Proven ability to drive conversations from content, Proven ability to build pipeline organically, Excellent Copywriting, Excellent Messaging, Excellent Audience engagement skills, understanding of B2B sales cycles, understanding of Funnel psychology, understanding of Organic growth systems
Nice to Have
Experience building lead magnets, Experience building Nurture flows, Experience building Founder-led content strategies, Familiarity with LinkedIn analytics, Familiarity with CRM systems, Familiarity with Content scheduling tools, Experience in SaaS, Experience in Agencies, Experience in Service businesses, Experience in Founder-led brands
What You'll Do.
Create high-performing LinkedIn content
Identify content angles
Test and optimize content
Turn content engagement into conversations
Initiate relationship-driven conversations
Engage with prospects
Build inbound funnels
Develop content offers
Develop nurture flows
Improve conversion rates
Optimize funnel performance
Collaborate on messaging
Collaborate on audience positioning
Share insights on prospect behavior
Analyze content performance
Build inbound funnel systems
Collaborate on pipeline quality
How You'll Work.
Team & Collaboration
Work closely with the founder; Collaborate closely with the founder on messaging; Collaborate closely with the founder on audience positioning; Collaborate closely with the founder on conversion quality; Collaborate with the founder on pipeline quality and positioning
Communication Scope
Copywriting; Messaging; Audience engagement skills
Full Job Description
### **Inbound Marketing Manager (B2B Demand Generation & LinkedIn Growth) – Remote | U.S. Hours** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Business Hours ### **About the Role** At Pavago, one of our clients is hiring an **Inbound Marketing Manager** to build and scale a content-driven B2B lead generation engine. This role is not focused on cold outreach or outbound sales. Instead, you will be responsible for: * Creating high-performing LinkedIn content * Driving inbound engagement * Turning conversations into qualified pipeline * Building scalable inbound demand systems You’ll work closely with the founder, who handles closing and sales calls, while you focus on generating: * Attention * Conversations * Qualified inbound opportunities If you understand that: 👉 Great inbound marketing is not just posting content — it’s turning content into pipeline. This role is a strong fit. ### **What You’ll Own** ### **Content-Driven Lead Generation (Primary Focus)** * Create and manage high-performing: * LinkedIn posts * Carousels * Hooks * Thought-leadership content * Identify content angles that attract: * High-intent B2B prospects * Decision-makers * Founder-level audiences * Continuously test and optimize content based on: * Engagement * Conversations * Pipeline contribution ### **Content → Conversation → Pipeline** * Turn content engagement into meaningful conversations: * Likes * Comments * Profile visits * Inbound DMs * Initiate natural, relationship-driven conversations * Avoid overly sales-focused outreach * Qualify prospects and move them into the pipeline ### **Audience Engagement & Lead Nurturing** * Engage consistently with: * Prospects * Founders * Decision-makers * Build relationships through: * Thoughtful follow-ups * Value-driven interactions * Consistent engagement * Nurture leads using: * Content * Messaging * Simple inbound systems ### **Funnel & Conversion Optimization** * Build simple inbound funnels: * Content → Engagement → Conversatio
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