Pavago
Staffing and Recruiting
InboundMarketingManager
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“Inbound Marketing Manager at Pavago. Skills: Content-driven demand generation, LinkedIn content creation, Pipeline generation from content, Audience engagement, Lead nurturing. Create and manage high-performing LinkedIn content including posts, hooks, carousels, and thought leadership content. Identify content angles that attract high-intent B2B prospects”
What You'll Achieve.
Generate inbound leads, booked calls, or built pipeline through LinkedIn and content marketing; Generate real B2B demand from content; Turn content into pipeline; Build consistent inbound opportunities through content strategy, organic growth, and relationship-driven marketing; Generate meaningful conversations; Nurture relationships; Move qualified prospects into the sales funnel; Generate conversations, engagement, and pipeline opportunities; Improve conversion rates across each stage of the inbound funnel; Improve lead quality and messaging effectiveness; Number of inbound conversations generated; Qualified leads and booked calls from content; Content engagement quality (not just vanity metrics); Pipeline contribution from inbound marketing efforts; Conversion rates across the inbound funnel; Audience growth and relationship engagement quality
Industry & Context.
Analytical thinking
What They're Looking For.
Must Have
2+ years of experience in content-led B2B lead generation, inbound marketing, or organic growth, experience with LinkedIn content strategy and personal brand growth, Proven track record generating inbound leads, conversations, or pipeline from content, copywriting and messaging skills, Understanding of B2B sales cycles and relationship-based selling, Ability to write engaging, high-converting content consistently, communication and relationship-building skills, Ability to work independently in a remote environment
Nice to Have
Experience growing founder-led brands or B2B service businesses, Familiarity with LinkedIn analytics and content performance tracking, Experience creating lead magnets, nurture flows, or inbound funnels, Understanding of demand generation and pipeline attribution, Familiarity with CRM systems and lead tracking tools, Experience supporting consulting, agency, SaaS, or professional service businesses
What You'll Do.
Create and manage high-performing LinkedIn content including posts
and thought leadership content
Identify content angles that attract high-intent B2B prospects
Write content designed to generate conversations
and pipeline opportunities
Continuously test and optimize content based on performance metrics and audience response
Develop messaging frameworks that align with the target audience and buyer journey
Turn content engagement into meaningful conversations
value-driven DMs based on audience intent and engagement behavior
Qualify inbound conversations and move prospects into the sales pipeline
Support inbound lead flow from awareness through booked calls
Engage consistently with prospects through comments
and relationship-building interactions
Build trust and maintain ongoing conversations with potential buyers
Nurture leads through strategic follow-ups
and educational messaging
Strengthen founder and brand positioning through authentic engagement
Build simple inbound funnels (content → engagement → conversation → call)
and conversion-focused content assets when needed
Improve conversion rates across each stage of the inbound funnel
Identify bottlenecks in the content-to-pipeline process and optimize accordingly
Work closely with the founder to improve lead quality and messaging effectiveness
Share audience insights
and content learnings
Collaborate on positioning
and inbound growth initiatives
Optionally support early-stage sales conversations when needed
How You'll Work.
Team & Collaboration
Work directly with the founder; Collaborate with the founder to improve lead quality and messaging effectiveness; Share audience insights, objections, and content learnings; Collaborate on positioning, offer refinement, and inbound growth initiatives; Optionally support early-stage sales conversations when needed
Communication Scope
communication and relationship-building skills
Full Job Description
### **Inbound Marketing Manager (B2B Pipeline & Demand Generation)** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Business Hours ### **About the Role** We’re hiring a content-driven Inbound Marketing Manager to build and scale a high-performing B2B inbound lead generation engine through LinkedIn content, audience engagement, and demand generation. This is not a cold outreach or appointment-setting role. Your primary focus will be turning content into pipeline by creating high-performing LinkedIn content, generating meaningful conversations, nurturing relationships, and moving qualified prospects into the sales funnel. You’ll work directly with the founder, who handles closing, while you focus on building consistent inbound opportunities through content strategy, organic growth, and relationship-driven marketing. This role is ideal for someone who understands how to generate real B2B demand from content — not just likes, impressions, or vanity engagement. If you’ve personally generated inbound leads, booked calls, or built pipeline through LinkedIn and content marketing, this role is for you. ### **What You’ll Own** ### **Content-Driven Demand Generation (Primary Focus)** • Create and manage high-performing LinkedIn content including posts, hooks, carousels, and thought leadership content • Identify content angles that attract high-intent B2B prospects • Write content designed to generate conversations, engagement, and pipeline opportunities • Continuously test and optimize content based on performance metrics and audience response • Develop messaging frameworks that align with the target audience and buyer journey ### **Content → Conversation → Pipeline** • Turn content engagement (likes, comments, profile views, inbound messages) into meaningful conversations • Initiate natural, value-driven DMs based on audience intent and engagement behavior • Qualify inbound conversations and move prospects into the sales pipeline • Support inbound lead flow from
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