Pavago
Staffing and Recruiting
InboundMarketingManager
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“Inbound Marketing Manager at Pavago. Skills: Content-driven lead generation, LinkedIn content creation and management, Turning content into pipeline, Building repeatable inbound growth systems. Create and manage high-performing LinkedIn content (posts, carousels, hooks, campaigns). Develop content angles to attract founders, decision-makers, and high-intent B2B buyers”
What You'll Achieve.
Build and scale a high-performing organic B2B lead generation engine; Generate consistent inbound opportunities through content, positioning, and relationship-building; Turn content into pipeline (not just impressions or engagement); Generate qualified pipeline; Build repeatable inbound growth systems; Generate inbound demand; Generate qualified opportunities; Improve lead quality and conversion; Achieve high LinkedIn content performance and engagement quality; Achieve high funnel conversion rates; Achieve audience growth and relationship quality
Industry & Context.
Analyze content performance; Optimize conversion rates; Improve lead quality
What They're Looking For.
Must Have
2+ years of experience in inbound marketing, content-led lead generation, or organic B2B growth, experience growing and managing LinkedIn content, Proven ability to generate inbound leads, booked calls, or pipeline through content, Excellent copywriting and messaging skills, understanding of B2B sales cycles and buyer psychology, Ability to connect content performance directly to business outcomes
Nice to Have
Personal brand growth experience on LinkedIn, Experience generating inbound pipeline for B2B agencies, SaaS, consulting, or service businesses, Familiarity with LinkedIn analytics, CRM systems, and content performance tracking, Experience using AI tools like ChatGPT or Claude for ideation, research, and content optimization
What You'll Do.
Create and manage high-performing LinkedIn content (posts
Develop content angles to attract founders
and high-intent B2B buyers
Test and optimize content based on reach
Build content strategies designed to generate inbound demand
Turn engagement (likes
profile views) into meaningful conversations
Initiate value-driven DMs based on user intent
Qualify prospects and move them into the sales pipeline
Build repeatable inbound workflows that generate qualified opportunities
Engage consistently with prospects through comments
and ongoing conversations
Build long-term relationships with leads and decision-makers
Nurture inbound prospects through follow-ups
and strategic messaging
Build simple inbound funnels (Content → Engagement → Conversation → Call)
Optimize conversion rates across each funnel stage
Improve content performance using data-driven insights
Collaborate with the founder to improve lead quality and conversion
Share insights regarding audience behavior
and content performance
Optionally support early-stage sales conversations
How You'll Work.
Team & Collaboration
Work closely with the founder on strategy and execution; Collaborate with the founder to improve lead quality and conversion; Share insights regarding audience behavior, objections, messaging, and content performance with the founder
Communication Scope
Excellent copywriting and messaging skills; Non-salesy, trust-driven communication style; Thoughtful follow-ups; Strategic messaging
Full Job Description
### **💼 Inbound Marketing Manager (B2B Pipeline & Demand Generation)** **Full-Time Remote | U.S. Business Hours** ### **🚀 About the Role** We’re hiring a content-driven and inbound-focused **Inbound Marketing Manager** to build and scale a high-performing organic B2B lead generation engine. This is not a cold outreach role. Your focus will be: * creating high-performing LinkedIn content, * driving meaningful audience engagement, * turning conversations into qualified pipeline, * and building repeatable inbound growth systems. You’ll work closely with the founder, who handles closing, while you focus on generating consistent inbound opportunities through content, positioning, and relationship-building. This role is ideal for someone who understands how to turn content into pipeline — not just impressions or engagement. ### **🔥 What You’ll Own** ### **Content-Driven Lead Generation (Primary Focus)** * Create and manage high-performing: * LinkedIn posts, * carousels, * hooks, * and content campaigns * Develop content angles that attract: * founders, * decision-makers, * and high-intent B2B buyers * Continuously test and optimize content based on: * reach, * engagement, * conversations, * and pipeline impact * Build content strategies designed to generate inbound demand ### **Content → Conversation → Pipeline** * Turn: * likes, * comments, * profile views, * and inbound engagement into meaningful conversations * Initiate natural, value-driven DMs based on user intent * Qualify prospects and move them into the sales pipeline * Build repeatable inbound workflows that generate qualified opportunities ### **Audience Engagement & Lead Nurturing** * Engage consistently with prospects through: * comments, * DMs, * and ongoing conversations * Build long-term relationships with leads and decision-makers * Nurture inbound prospects through: * thoughtful follow-ups, * educational content, * and strategic messaging * Maintain a non-salesy, trust-driven communication style ### **
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