Pavago
Staffing and Recruiting
InboundMarketer(SEO,ContentMarketing&DemandGeneration)
“Inbound Marketer (SEO, Content Marketing & Demand Generation) at Pavago. Skills: Content Marketing, SEO, Demand Generation, Conversion Optimization. Create high-quality content. Write SEO-optimized blogs”
What You'll Achieve.
Drive organic traffic; Build brand authority; Generate qualified leads; Inbound pipeline growth; Content consistently drives qualified inbound traffic; Organic rankings and visibility improve over time; Lead magnets generate measurable conversions; Content performs across search and AI discovery; Landing pages convert traffic into qualified leads; Inbound campaigns generate real business impact; Growth in organic traffic and inbound leads; Improved keyword rankings and search visibility; Landing page conversion rates; Lead magnet downloads and conversions; Engagement and performance across inbound campaigns; ROI and contribution to pipeline growth
Industry & Context.
Combine strategy, writing, SEO, and conversion thinking
What They're Looking For.
Must Have
Proven experience as Inbound Marketer, Proven experience as Content Marketer, Proven experience as SEO Content Strategist, Proven experience as Content Writer, Proven experience as Demand Generation Marketer, understanding of SEO, understanding of Search intent, understanding of Inbound marketing funnels, understanding of Organic growth strategies, Experience using Google Search Console (GSC), Experience using Google Analytics 4 (GA4), Experience using SEMrush, Experience using Ahrefs, Excellent written English, Strong Storytelling, Strong Persuasion, Strong Conversion-focused writing skills, Ability to create SEO content, Ability to create Landing pages, Ability to create Lead magnets, Ability to create Conversion-focused inbound assets, Understanding of AI search, Understanding of LLM-driven discovery, Understanding of Featured snippets, Understanding of AI-generated summaries, Portfolio demonstrating SEO content, Portfolio demonstrating Inbound campaigns, Portfolio demonstrating Organic growth results, Portfolio demonstrating Conversion-focused writing
Nice to Have
Agency experience, Experience building and scaling lead magnets, Familiarity with Social media distribution, Familiarity with Multi-channel inbound campaigns, Familiarity with B2B marketing environments, Experience creating content for SaaS, Experience creating content for Professional services, Experience creating content for High-growth companies
What You'll Do.
Create high-quality content
Write SEO-optimized blogs
Write SEO-optimized website pages
Write SEO-optimized landing pages
Write SEO-optimized lead magnets
Write SEO-optimized inbound marketing assets
Optimize content for Google search
Optimize content for AI search
Optimize content for Featured snippets
Optimize content for LLM-driven discovery platforms
Execute inbound campaigns
Support inbound growth
Write Gated content copy
Write Landing page copy
Write Thank-you page messaging
Write Follow-up sequences
Conduct deep research on industries
Conduct deep research on competitors
Conduct deep research on audience pain points
Conduct deep research on Search behavior
Identify Content gaps
Identify SEO opportunities
Identify Inbound funnel weaknesses
Translate research into content angles
Translate research into SEO strategies
Translate research into Inbound campaigns
Monitor performance using Google Search Console
Monitor performance using Google Analytics 4
Monitor performance using SEMrush
Monitor performance using Ahrefs
Monitor performance using AI optimization tools
Analyze Organic traffic
Analyze Conversion rates
Analyze Lead generation performance
Optimize content based on outcomes
Optimize campaigns based on outcomes
How You'll Work.
Team & Collaboration
Collaborate with marketing teams; Collaborate with design teams; Collaborate with SEO teams; Collaborate with marketing teams on campaigns
Communication Scope
Excellent written English; Storytelling; Persuasion; Conversion-focused writing
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