Pavago
Staffing and Recruiting
InboundMarketer
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Inbound Marketer at Pavago. Skills: Inbound marketing, Content marketing, SEO, Conversion optimization. Create inbound content. Write SEO-optimized blogs”
What You'll Achieve.
Generate awareness; Generate demand; Generate qualified leads; Produce measurable outcomes; Turn content into pipeline; Grow organic traffic; Grow qualified inbound leads; Improve keyword rankings; Improve search visibility; Improve conversion rates; Improve engagement; Improve content performance; Increase pipeline contribution; Execute high-quality campaigns
Industry & Context.
Analytical skills
What They're Looking For.
Must Have
Proven inbound marketing experience, Proven content marketing experience, Proven SEO experience, Proven content writing experience, Understand SEO, Understand search intent, Understand inbound funnel strategy, Experience using Google Search Console, Experience using GA4, Experience using SEMrush, Experience using Ahrefs, Excellent written English, Excellent storytelling ability, Experience creating conversion-focused content, Research skills, Analytical skills, Portfolio showcasing content work
Nice to Have
Agency experience, B2B marketing experience, Experience building lead magnets, Experience promoting lead magnets, Familiarity with LinkedIn, Familiarity with social content distribution, Understanding AI-search optimization, Experience improving website conversion rates, Experience improving inbound lead generation
What You'll Do.
Create inbound content
Write SEO-optimized blogs
Write inbound marketing assets
Develop content for search intent
Develop content for funnel stage
Develop content for conversion goals
Optimize content for search engines
Optimize content for AI search
Improve existing content
Execute inbound marketing initiatives
Support content distribution
Build inbound systems
Develop gated resources
Write conversion-focused copy
Improve conversion rates
Support funnel optimization
Support lead generation
Conduct research on industries
Conduct research on competitors
Conduct research on buyer pain points
Conduct research on search opportunities
Identify content gaps
Identify inbound growth opportunities
Develop content angles
Develop content positioning
Monitor content performance
Monitor inbound performance
Analyze traffic behavior
Report recommendations
How You'll Work.
Team & Collaboration
Marketing teams; Strategy teams
Full Job Description
### **Inbound Marketer** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Business Hours **Location:** Remote (LATAM, South Africa, Philippines, Pakistan Preferred) ### **About the Role** Pavago is hiring an Inbound Marketer to help build scalable, inbound-driven marketing systems for fast-growing companies. This role goes far beyond traditional SEO. We’re looking for someone who understands how content, search, distribution, conversion, and buyer psychology work together to drive real business growth. You’ll be responsible for creating high-quality inbound content, improving search visibility, building lead magnets, optimizing conversion paths, and distributing content across the right channels to generate awareness, demand, and qualified leads. This is a hands-on execution role for someone who can think strategically while consistently shipping strong inbound assets that produce measurable outcomes — not vanity metrics. The ideal candidate is an excellent writer, understands modern SEO and AI-driven search behavior, and knows how to turn content into pipeline. ### **What You’ll Own** ### **Content Creation & SEO Optimization** • Create high-quality, value-driven inbound content that educates, informs, and builds authority • Write SEO-optimized blogs, landing pages, website copy, and inbound marketing assets • Develop content aligned with search intent, funnel stage, and conversion goals • Optimize content for both traditional search engines and AI-driven search experiences (LLMs, AI summaries, featured answers) • Continuously improve existing content based on performance and ranking opportunities ### **Inbound Marketing Execution** • Execute inbound marketing initiatives across SEO, content marketing, lead magnets, social distribution, and website conversion flows • Support content distribution across LinkedIn, X, newsletters, and other relevant channels • Build inbound systems that connect content → engagement → conversion • Collaborate on website and
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