Pavago

Staffing and Recruiting

InboundMarketer

₹12–20L ~AI est. Remote FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Mid+ candidates.

The Brief

“Inbound Marketer at Pavago. Skills: Inbound marketing, Content marketing, SEO, Conversion optimization. Create inbound content. Write SEO-optimized blogs”

What You'll Achieve.

Generate awareness; Generate demand; Generate qualified leads; Produce measurable outcomes; Turn content into pipeline; Grow organic traffic; Grow qualified inbound leads; Improve keyword rankings; Improve search visibility; Improve conversion rates; Improve engagement; Improve content performance; Increase pipeline contribution; Execute high-quality campaigns

Industry & Context.

Staffing and Recruiting
Problems you'll solve

Analytical skills

What They're Looking For.

Must Have

Proven inbound marketing experience, Proven content marketing experience, Proven SEO experience, Proven content writing experience, Understand SEO, Understand search intent, Understand inbound funnel strategy, Experience using Google Search Console, Experience using GA4, Experience using SEMrush, Experience using Ahrefs, Excellent written English, Excellent storytelling ability, Experience creating conversion-focused content, Research skills, Analytical skills, Portfolio showcasing content work

Nice to Have

Agency experience, B2B marketing experience, Experience building lead magnets, Experience promoting lead magnets, Familiarity with LinkedIn, Familiarity with social content distribution, Understanding AI-search optimization, Experience improving website conversion rates, Experience improving inbound lead generation

What You'll Do.

Create inbound content

Write SEO-optimized blogs

Write inbound marketing assets

Develop content for search intent

Develop content for funnel stage

Develop content for conversion goals

Optimize content for search engines

Optimize content for AI search

Improve existing content

Execute inbound marketing initiatives

Support content distribution

Build inbound systems

Develop gated resources

Write conversion-focused copy

Improve conversion rates

Support funnel optimization

Support lead generation

Conduct research on industries

Conduct research on competitors

Conduct research on buyer pain points

Conduct research on search opportunities

Identify content gaps

Identify inbound growth opportunities

Develop content angles

Develop content positioning

Monitor content performance

Monitor inbound performance

Analyze traffic behavior

Report recommendations

How You'll Work.

Team & Collaboration

Marketing teams; Strategy teams

Full Job Description

### **Inbound Marketer** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Business Hours **Location:** Remote (LATAM, South Africa, Philippines, Pakistan Preferred) ### **About the Role** Pavago is hiring an Inbound Marketer to help build scalable, inbound-driven marketing systems for fast-growing companies. This role goes far beyond traditional SEO. We’re looking for someone who understands how content, search, distribution, conversion, and buyer psychology work together to drive real business growth. You’ll be responsible for creating high-quality inbound content, improving search visibility, building lead magnets, optimizing conversion paths, and distributing content across the right channels to generate awareness, demand, and qualified leads. This is a hands-on execution role for someone who can think strategically while consistently shipping strong inbound assets that produce measurable outcomes — not vanity metrics. The ideal candidate is an excellent writer, understands modern SEO and AI-driven search behavior, and knows how to turn content into pipeline. ### **What You’ll Own** ### **Content Creation & SEO Optimization** • Create high-quality, value-driven inbound content that educates, informs, and builds authority • Write SEO-optimized blogs, landing pages, website copy, and inbound marketing assets • Develop content aligned with search intent, funnel stage, and conversion goals • Optimize content for both traditional search engines and AI-driven search experiences (LLMs, AI summaries, featured answers) • Continuously improve existing content based on performance and ranking opportunities ### **Inbound Marketing Execution** • Execute inbound marketing initiatives across SEO, content marketing, lead magnets, social distribution, and website conversion flows • Support content distribution across LinkedIn, X, newsletters, and other relevant channels • Build inbound systems that connect content → engagement → conversion • Collaborate on website and

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