Pavago

Staffing and Recruiting

InboundMarketer

Ontario, Canada FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Mid+ candidates.

The Brief

“Inbound Marketer at Pavago. Skills: Inbound marketing, Content creation, SEO, Lead generation. Create high-quality inbound content. Write SEO-optimized blogs”

What You'll Achieve.

Generate awareness, demand, and qualified leads; Produce measurable outcomes; Turn content into pipeline; Growth in organic traffic and qualified inbound leads; Improved keyword rankings and search visibility; Conversion rates on landing pages and lead magnets; Engagement and performance of inbound content assets; Pipeline contribution from inbound channels; Consistent execution of high-quality inbound campaigns

Industry & Context.

Staffing and Recruiting
Problems you'll solve

Analytical; Curious; Research; Analytical skills

What They're Looking For.

Must Have

Proven experience in inbound marketing, content marketing, SEO, or content writing, understanding of SEO, search intent, and inbound funnel strategy, Experience using tools such as Google Search Console, GA4, SEMrush, or Ahrefs, Excellent written English and storytelling ability, Experience creating conversion-focused inbound content, research and analytical skills, Portfolio showcasing inbound or SEO-driven content work

Nice to Have

Agency or B2B marketing experience, Experience building and promoting lead magnets, Familiarity with LinkedIn and social content distribution strategies, Understanding of AI-search optimization and evolving search behavior, Experience improving website conversion rates and inbound lead generation

What You'll Do.

Create high-quality inbound content

Write SEO-optimized blogs

Develop content aligned with search intent

Optimize content for search engines

Execute inbound marketing initiatives

Support content distribution

Build inbound systems

Develop guides and playbooks

Write conversion-focused copy

Conduct deep research

Identify content gaps

Monitor content performance

Analyze engagement and traffic

Optimize campaigns based on data

Report insights and recommendations

How You'll Work.

Team & Collaboration

Collaborate on website and landing page optimization; Collaborate with marketing and strategy teams

Communication Scope

Excellent written English; Storytelling ability

Full Job Description

### **Inbound Marketer** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Business Hours **Location:** Remote (LATAM, South Africa, Philippines, Pakistan Preferred) ### **About the Role** Pavago is hiring an Inbound Marketer to help build scalable, inbound-driven marketing systems for fast-growing companies. This role goes far beyond traditional SEO. We’re looking for someone who understands how content, search, distribution, conversion, and buyer psychology work together to drive real business growth. You’ll be responsible for creating high-quality inbound content, improving search visibility, building lead magnets, optimizing conversion paths, and distributing content across the right channels to generate awareness, demand, and qualified leads. This is a hands-on execution role for someone who can think strategically while consistently shipping strong inbound assets that produce measurable outcomes — not vanity metrics. The ideal candidate is an excellent writer, understands modern SEO and AI-driven search behavior, and knows how to turn content into pipeline. ### **What You’ll Own** ### **Content Creation & SEO Optimization** • Create high-quality, value-driven inbound content that educates, informs, and builds authority • Write SEO-optimized blogs, landing pages, website copy, and inbound marketing assets • Develop content aligned with search intent, funnel stage, and conversion goals • Optimize content for both traditional search engines and AI-driven search experiences (LLMs, AI summaries, featured answers) • Continuously improve existing content based on performance and ranking opportunities ### **Inbound Marketing Execution** • Execute inbound marketing initiatives across SEO, content marketing, lead magnets, social distribution, and website conversion flows • Support content distribution across LinkedIn, X, newsletters, and other relevant channels • Build inbound systems that connect content → engagement → conversion • Collaborate on website and

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